Associate Director, Programmatic

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PHD is a global communications planning and media buying agency network delivering smart strategic thinking and creative innovation for the worlds leading brands. Brilliant media thinking is in our DNA. A culture of thought-leadership, creativity and innovation has seen us grow from a challenger agency in the UK, to a global leader with over 6,000 employees in over 100 offices worldwide. We combine the latest industry insight with the best creative minds to produce planning innovation and create award-winning work for some of the worlds largest advertisers. Finding a better way is our ethos and sums up how we approach everything from a new client brief to the way we work.

Responsibilities

A WEEK IN THE LIFE OF ASSOCIATE DIRECTOR, PROGRAMMATIC: TheAssociate Directorsrole is to provide the highest level of leadership on a significant piece of a clients business. Associate Directorshave an expertise in all digital media principles and the ability to apply these to defining, planning and executing against a clients objectives. A successfulAssociate Directormust be an effective communicator and possess the ability to both work with and guide a team of account managers responsiblefor client service. The Associate Directormust lead and foster a strong level of integration ofPHD among all groups within the Agency.

Account Management & Business Growth

Execute Client level alignment and integration inclusive of Investment brief

Achieve client sign-off on contract, timelines and deliverables

Ensure agency and clients provide P&O team all necessary requirements forbest in classprogrammatic planning and activation. Develop communication plan resulting in consistently delivered requirements

Deep proficiency in all integratedPHDpartners (buying platforms, data, etc.); able to plan campaigns based on partner(s) technology capability/functionality

Developing planning objectives and strategies that are in line with the clients marketing direction while continually seeking a consumer-centric view in all strategic thinking

Creating and maintaining solid client relationships at Strategist to Associate Director level on the client teams,including:strategy development, project management, report delivery, and client communication

Creating and maintaining productive internal team relationships that ensure clients needs are met in a timely and efficient manner

Identifying and selling ideas internally -- ranging from campaign optimization strategies to client management

Developing a deep understanding of a clients campaign and digital marketing business needs to service them effectively and convey their needs to internal teams and external partners

Campaign Execution

Working closely with the Data Intelligence team to understand current campaign performance and data,mining foropportunities to deliver better performance for assigned clients

Documenting and communicating client and campaign milestones, deliverables and decision points, either with client teams or directly with clients

Broad understanding of the capabilities and limitations of the technologies we employ, including key DSPs(primarily DV360), SSPs, CM360, GA, YouTube, etc. Playing an integral part in new product development and enhancements with our planning and analytics team

Meeting regularly with mid-level client counterparts and teams to review campaign performance, develop optimization recommendations and ensure campaign recommendations are implemented

Project management of contract, timelines, and deliverables for assigned

Team Management

Communicating with the management team on account and group status in a professional manner befitting a senior level team member

Serve as project leader and mentoring peers along with junior members of the team

Identifying areas to improve the knowledge or skills of more junior team members

Leading junior Account staff as assigned, providing ongoing feedback, career coaching and direction

Communications

Develop and present presentations and proposals that clearly state and sell ideas to clients, internal teams and strategic partners

Deliver and communicate results and campaign milestones in a simple, succinct and compelling fashion

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Compensation Range

$120,000$120,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.

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Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Business Development and Sales

Industries

Hospitals and Health Care, Non-profit Organizations, and Government Administration

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