Regional Director of Marketing and Sales

Job Details

Job Location

Columbus, OH

Salary Range

$94000.00 - $95000.00 Salary/year

Description

Responsibilities:

This Regional Director of Marketing and Sales role will reside, work and travel frequently in the Ohio region

Develops and implements strategic marketing and sales plans to drive occupancy across assigned Communities

Contributes to the creation and management of sales and marketing budgets, ensuring alignment with organizational goals

Provides leadership, training, and oversight to community-based marketing directors to ensure consistency and effectiveness in execution

Oversees marketing and sales software platforms, ensuring data integrity and timely reporting

Ensures compliance with IHDA tax credit marketing guidelines across all applicable Communities

Leads weekly marketing calls with Community teams and Gardant support center to drive strategy, performance, and alignment

Plans and executes advertising and promotional campaigns across print, digital, electronic, and direct mail channels

Recommend pricing strategies to maximize long-term market share and occupancy goals

Monitors marketing performance metrics and implement corrective actions as needed to meet targets, including organizing and supporting marketing initiatives

Conducts and evaluates market research to adapt strategies in response to competitive and industry trends

Tracks and analyzes competitor offerings, marketing tactics, and occupancy outcomes to maintain a competitive edge

Builds and maintains relationships with key industry influencers, referral sources, and strategic partners

Guides the development of marketing reports and provide performance insights to executive leadership

Ensures consistent brand messaging and visual identity across all marketing materials, platforms, and events

Provides input on marketing staff recruitment, training, development, and performance management

Represents Gardant Management Solutions at industry events and association meetings to promote brand awareness and partnership opportunities

Monitors and manages marketing expenditures to ensure alignment with approved budgets

Supports cross-functional departments by assisting with the creation of technical documents, manuals, and publications as needed

Prepares and analyzes sales reports to identify trends, growth opportunities, and areas for improvement in outreach efforts

Leads the recruitment, development, and performance management of the marketing team to meet corporate objectives Qualifications

Qualifications:

Bachelor's degree in Marketing, Sales, Business Administration, or a related field preferred

Minimum of five years of progressively responsible experience in marketing and sales, including team leadership and strategic planning

Must hold a valid driver's license and be able to frequently travel to Communities and events

Strong knowledge of marketing techniques, sales principles, and budget management

Excellent written and verbal communication skills, with the ability to collaborate effectively with Community teams, leadership, and external partners

Proven ability to manage multiple projects and deadlines with accuracy and efficiency

Demonstrates initiative, sound judgment, creativity, and a high level of professional ethics

Ability to lead, motivate, and develop high-performing marketing and sales teams across multiple locations Benefits:

Competitive medical, dental, and vision benefit packages

Employee Stock Ownership Program (ESOP)

Gym membership & wellness assistance

EAP & Maven family planning program

401(k) employer match biweekly

Outside-In Employee Referral Program

Work-life balance Paid Time Off

Self-service payroll (PayCom)

Based in Kankakee, IL, Gardant manages a remarkable portfolio of over 90 senior living, assisted living, and memory care communities across five states. With over two decades of industry expertise, we have consistently pursued innovative approaches, guided by our unwavering commitment to the core values of love, compassion, and dignity. We Lead the Way in providing affordable assisted living services, while ensuring exceptional resident lifestyles and unparalleled care experiences. Gardant Management Solutions is dedicated to intentionally co-creating a culture of belonging and equity.