Alcohol-Free Beer (AFB) Director

Alcohol-Free Beer Director

Are you ready to lead the most transformative and fast-growing category in the beer industry? We’re looking for a visionary Alcohol-Free Beer (AFB) Director to drive innovation, challenge norms, and unlock new growth opportunities beyond traditional beer.

What you’ll be doing

Alcohol-Free Beverages are redefining the beer landscape. As AFB Director, you’ll be at the forefront of this revolution — accelerating brand portfolios, pioneering new spaces and inspiring change across the organization.

Your primary tasks and responsibilities include:

Lead the Category: Champion AFB with bold ambition and strategic vision.

Accelerate Innovation: Partner with brand teams to expand AFB offerings and identify white space opportunities.

Disrupt & Inspire: Drive disruptive thinking from concept to route-to-market (RTM).

Evangelize: Be the passionate voice of AFB internally and externally.

Lead & Collaborate: Manage a small, agile team and work cross-functionally with marketing, R&D, commercial, and local markets.

What we’re looking for

Proven experience in category development, brand innovation, or commercial leadership in FMCG or beverages.

A track record of launching and scaling new products or categories.

Strategic and creative mindset with a bias for action and experimentation.

Exceptional communication and influencing skills.

A true believer in the potential of AFB, with the charisma and conviction to bring others along.

Constantly curious, with a drive to challenge the status quo

Skilled at building bridges across functions and geographies

Passion for health, wellness, and consumer trends.

Comfortable navigating ambiguity and delivering tangible results

What you can expect

In Carlsberg, we are brewing for a better today and tomorrow and what we can offer you is an equal opportunity to grow across our company.

All of this is taking place in culturally diverse environment, where we celebrate our successes together and where no matter where you are from, who you are, or what experiences you bring to the table, all we say is: WELCOME YOU!

If you join our team, some of the benefits you’ll enjoy are:

Flexible, hybrid work model

Annual bonus based on company and individual performance

Unlimited soft and coffee drinks in the office

Monthly beer and soft drink allowance

Well-equipped and comfortable office in the heart of Carlsberg City District in Valby, Copenhagen

Opportunities to have fun together during regular Friday

Interested?

Apply through the link. Please notice that this is the only way we accept applications.

The deadline for applying is the 27th of August. We read applications continuously, and vacancies may be filled sooner than the deadline, so we encourage you to apply as early as possible.

We look forward to receiving your application.

Carlsberg Group: Brewing for a better today and tomorrow

For us success has always been in the diverse mix of our people, our beers and our brands. At Carlsberg, we want to recruit and develop people with a global mindset, cultural understanding, and international experience to ensure that our organization stays agile, inclusive and prepared for future growth. Only by acknowledging and harvesting from different perspectives and experiences, will we gain competitive advantage and leverage the effect of diversity for business growth. Carlsberg aims to create equal access to opportunity regardless of social identity, and we encourage everyone to apply regardless of gender, nationality, race, religion or any other characteristics protected by law.