Overview:
A senior-level marketing leader is sought to drive strategy and execution across retail, e-commerce, and B2B channels. Reporting to the CEO, this role involves shaping brand growth, enhancing customer engagement, and delivering measurable sales impact in a fast-paced, multi-channel environment.
Key Responsibilities:
Develop and implement comprehensive marketing strategies aligned with business objectives.
Lead, mentor, and grow a multidisciplinary marketing team.
Oversee digital marketing (SEO, SEM, social media, email, content) for B2C and B2B.
Manage brand positioning, advertising campaigns, and consistent messaging across all media.
Direct PR activities, media relations, and brand reputation management.
Plan and execute product launches and promotional campaigns across channels.
Manage and track marketing budgets for optimal ROI.
Maintain a coordinated marketing calendar for timely execution.
Ensure compliance with local marketing regulations, including obtaining required permits.
Collaborate closely with retail, e-commerce, B2B, and procurement teams.
Conduct market research, competitor analysis, and consumer insight studies.
Establish KPIs, monitor performance, and present actionable reports to senior leadership.
Requirements:
Bachelors in Marketing, Business, Communications, or related field; Masters preferred.
8 to 10 years progressive marketing experience, including management roles in retail and e-commerce.
Proven B2B marketing expertise.
Strong track record in digital marketing and analytics.
Skilled in PR, advertising, product launches, and campaign management.
Experience with budget management and marketing compliance in Qatar is an advantage.
Bilingual fluency in English and Arabic.
Strong leadership, project management, and strategic thinking skills.