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Sales Executive

Company:
HEINEKEN
Location:
Johor Bahru, Johor, 81100, Malaysia
Posted:
August 14, 2025
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Description:

KEY ACCOUNTABILITIES:

Perform 4 steps sales call to assigned customers

Pre-call planning & preparation

Outlet execution according to EOE standard (focus SKUs, POSMs & stock display, chilled & ready-to-serve stocks, product freshness and amenities)

Sell-in of promotions, innovations and assortment optimization, and utilize outlet contract to drive sales performance

To-do-list –ensure follow up actions from the sales calls are captured

Business Development

Prospecting - assess business opportunities and acquire outlets, secure functions & special events

Review and analyse outlet performance, develop solutions and evaluate outcome for both internal and external stakeholders

Execute & support company initiated activities

Market Intelligence

Feedback on competitor activities

Maintain & update relevant outlet information

COMPETENCIES & SKILLS

Good communication & interpersonal skillsStrong collaboration skills – able to build relationships, influence, and manage conflicts in order to get things done.

Adequate analytical skills – able to analyze outlet performance, evaluate options and develop solutionsGood team player

Support ASM in managing distributors and other operational matters, provide guidance to new team members

Reliable and trustworthy

Take accountability and act with integrity

Adaptable to changes and innovations

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