Growth Manager, Amazon

Job Description

We are Ketone-IQ, a brand rooted in fueling elite endurance athletes, now positioned to disrupt the energy market. From cyclists winning the Tour de France, to EMT workers pulling a double-shift, Ketone-IQ is a new kind of energy - not only what gets you off the starting line, but across the finish.

In 2019, we secured a $6MM contract with the US Department of Defense SOCOM to innovate this ketone nutritional superfuel. Ketone-IQ is trusted by high performers of all kinds, including Olympic athletes, Tour de France cyclists, Navy SEALs, and athletes in every major sports league in the US — and now, we’re bringing it to everyone.

Ketone-IQ is High Performance Energy. We’re changing the way people fuel and rapidly expanding as we lead the ketone movement. We’re hiring a Growth Manager to own and scale our Amazon channel. This role goes beyond maintenance, it's built for a high ownership operator fluent in growth, incrementality, and performance systems. You’ll manage Amazon paid ads, CRO, Buy Box protection, and keyword ranking.

Who you are:

The ideal candidate is obsessed with proving incrementality, maximizing conversion rates, and protecting brand equity. You’ll collaborate cross-functionally with Creative, Ops, and Finance, and report directly to the CMO. This is a high-visibility role with access to pricing decisions and potential expansion into new growth channels beyond Amazon.

Job Responsibilities:

Strategy & Ownership

Own full Amazon performance acquisition lifecycle, prospecting, branded, retargeting, and reviews.

Maintain 90%+ Buy Box ownership with proactive protection tactics

Own SKU strategy on Amazon, including catalog management, pack size testing, and new product launches

Test emerging formats (Sponsored Brand Video, DSP, Posts, CTV)

Collaborate with CMO to evaluate new channel extensions (retail, OOH, 3P)

Ads & Incrementality

Own full Amazon ad stack: budgeting, campaign structure, reporting

Lead incrementality testing (geo holdouts, suppression, survey lift)

Partner with DTC team on spend pacing, CAC alignment, and attribution

Track and manage ASIN health and keyword rank

Conversion Rate Optimization (CRO)

Audit and optimize listings (titles, bullets, gallery, A+ content)

Manage Premium A+ and branded store design

Monitor PDP CVR, run systematic CRO experiments

Operational & Legal Collaboration

Align with Finance on inventory and demand forecasting

Coordinate reseller takedowns and MAP enforcement with Legal

Guide catalog and SKU expansion

Success Metrics

Maintain 90%+ Buy Box retention

CAC efficiency across branded and prospecting

Improve PDP CVR and rank top 5 for priority terms

Execute 2+ incrementality tests within first 90 days

Demonstrate Amazon as an incremental layer to DTC

Tools

Jungle Scout

Amazon Ads Console

Sponsored Video, DSP, Posts, and CTV

Qualifications and Experience:

Proven Amazon operators with P&L accountability, OR

Proven ownership of large-scale Amazon ad budgets ($500K+/month) with CAC/nCAC accountability.

Elite generalists/consultants (e.g. MBA, top-tier consulting background)

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