Copywriter with igaming experience

Position: Copywriter

Location: Hybrid, Malta (office)

Employment type: Full-time

Remuneration: Base salary.

DUTIES AND RESPONSIBILITIES:

Write clear, compelling content for digital marketing channels, including emails, push notifications, SMS, and in-app messaging.

Develop messaging strategies for user onboarding, engagement flows, and retention campaigns.

Produce persuasive copy for landing pages, promotional materials, banners, and campaign headlines.

Plan and execute A/B tests to optimize subject lines, calls to action (CTAs), and campaign messaging.

Create content tailored to different audience segments and user journeys.

Ensure consistent tone and voice across languages, demographics, and regulatory environments.

Collaborate with legal and compliance teams to ensure all content adheres to applicable standards and guidelines.

REQUIREMENTS:

Native / fluent in English (C1) both verbal and written.

Minimum of 2 years of experience in copywriting, preferably in digital marketing or e-commerce.

Understanding of promotional strategies and customer incentives (e.g., discounts, rewards, limited-time offers).

Experience writing content that meets compliance requirements in regulated industries.

Ability to manage multiple projects simultaneously under tight deadlines.

Strong grasp of persuasive writing techniques, including behavioral triggers like urgency, reward framing, and social proof.

Familiarity with content performance analysis and iterative testing strategies is a plus.

BENEFITS:

Competitive salary and benefit package

Extra days of vacation on top of common allowance

Free fruit, tea and coffee if you prefer working in the office

Ability to work from home when working late shifts and weekends

Free day transport to the office from certain areas within Malta

Team performance bonus and working from home allowance

Corporate discounts for gym memberships, shops and taxis

Private Health Insurance, eye care tests, health and well-being professional support

Comprehensive training and constant feedback

Relocation support for international applicants.