SEO Product Manager

Marktplaats in The Netherlands, and 2dehands and 2ememain in Belgium, are part of Adevinta: a global online classifieds specialist. The three brands are hosted on a multi-tenant platform, operated from our Amsterdam location, and are the top players in the classifieds space throughout the Benelux region.

We offer consumers the opportunity to trade their unwanted products and contribute to a greener, circular economy. We offer businesses - of all sizes, from the smallest hobbyist to the biggest brands in Benelux - a platform to showcase their goods and services online to over 11 million monthly unique users.

What you’ll do & Who you are

About the role

We are looking for a results-driven and highly-skilled SEO Product Manager to join the team at Marktplaats.

As an SEO Product Manager, you will lead the strategy, execution, and evolution of SEO initiatives across our platform. You’ll work across departments to drive organic growth, translate SEO opportunities into business outcomes, and turn them into aligned company OKRs. You will play a key role in Marktplaats’ journey toward Generational Engine Optimization (GEO), helping position our platform as the go-to destination for second-hand and marketplace transactions in the Netherlands.

You’ll collaborate with top professionals, use advanced SEO and analytics tools, and work on one of the most visited websites in the country.

Key responsibilities

Lead SEO roadmap development, prioritisation, and execution for Marktplaats.

Identify and act on strategic opportunities to increase visibility and engagement.

Conduct deep keyword research, competitive benchmarking, and content performance analysis.

Audit and optimise site structure, internal linking, indexing, and crawlability at scale.

Act as a Product Manager, working together with engineers to identify and solve technical SEO issues.

Drive GEO (Generational Engine Optimization) to build long-term, sustainable organic success.

Track performance using tools like Google Search Console, BigQuery, and analytics platforms.

Work with marketing and product stakeholders to align content and product initiatives with SEO goals.

Translate insights from web crawlers (e.g., Botify, OnCrawl) into actionable recommendations.

Stay current with search trends, Google algorithm changes, and SEO best practices at enterprise scale.

What we’re looking for

Bachelor’s degree in marketing, digital marketing, communications, or a related field – or equivalent working experience.

5+ years of experience in SEO roles, ideally within marketplace environments.

Strong knowledge of technical SEO, web performance, structured data, and Core Web Vitals.

Proficiency with key SEO and analytics tools (e.g., GSC, GA4, SEMrush, Ahrefs, Screaming Frog).

Experience working with large datasets using BigQuery or similar tools for SEO analysis.

Knowledge of web-based crawlers like Botify or OnCrawl is a strong plus.

Solid understanding of how to influence organic performance through collaboration with cross-functional teams.

Strong communication, stakeholder management, and reporting skills.

Preferred skills and qualifications

Experience with enterprise SEO at scale: crawl management, canonical strategies, parameter handling, and faceted navigation.

Experience turning SEO findings into measurable business OKRs.

Understanding of CRO, UX, and A/B testing from an SEO impact perspective.

Strong project management capabilities, with experience handling multiple workstreams and stakeholders simultaneously.

Ability to bring a strategic vision while executing hands-on SEO tasks when needed.

Knowledgeable about AI tools and processes for driving SEO and growth at scale.

Benefits

Life at Adevinta comes with its perks! Our Adevintans enjoy the following benefits:

An attractive Base Salary

Participation in our Short-Term Incentive plan (annual bonus)

Work From Anywhere: Enjoy up to 20 days a year of working from anywhere! Maybe not from the moon well why not! just make sure you have internet connection!

A 24/7 Employee Assistance Program for you and your family, because we care ️

Win together, lose together is one of our key behaviours. At Adevinta you will find a collaborative environment with an opportunity to explore your potential and grow

On top of these, we also provide a range of locally relevant benefits. Wanna know more? Apply and ask our recruiters!

Adevinta is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.

If you feel like you don’t meet all of the requirements for this role but are interested, please consider applying anyway. Research suggests that women and individuals from underrepresented groups may self-select out of opportunities if they don’t meet 100% of the job requirements. We strongly encourage people from historically excluded groups to apply and look forward to speaking with you.

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