Cards Portfolio Manager

JOB TITLE: Cards Portfolio Manager

TERM: 12 months

CLIENT LOCATION: Kuwait City, Kuwait

DIVISION: Cards

REPORTS TO: Head of Cards Portfolio

RELEVANT EXPERIENCE: 5 years in card portfolio management, lifecycle marketing, or customer engagement roles within the banking or financial services sector.

MANDATORY REQUIREMENTS**:

Proven experience in card portfolio performance analysis

Strong understanding of customer lifecycle marketing (Cards)

Immediately available

English and Arabic is preferred

Proficiency in SQL, Excel, and data visualization tools (e.g., Tableau, Power BI)

PURPOSE OF THE PROJECT

To enhance customer acquisition, engagement, and retention through targeted, data-informed lifecycle marketing strategies that optimize card portfolio performance and align with business objectives.

Key Activities

Core Responsibilities and Accountabilities

Analyze debit and credit card portfolio performance across acquisition, activation, usage, and retention metrics.

Identify and recommend targeted campaigns to drive spend, reduce attrition, and increase customer engagement.

Collaborate with Product and Marketing teams to design and launch lifecycle campaigns.

Monitor campaign performance and provide actionable insights for continuous improvement.

Conduct competitive benchmarking and market analysis to inform strategy.

Prepare and present regular portfolio performance reports to senior stakeholders.

Ensure compliance with internal risk policies.

Develop and execute multi-channel lifecycle marketing campaigns (email, mobile, digital, direct mail).

Partner with cross-functional teams (Product, Risk, Compliance, Legal) to ensure campaign alignment and governance.

Continuously test, measure, and optimize campaign effectiveness using A/B testing and performance analytics.

KPIs

Increase in card activation and usage rates

Reduction in customer attrition

Campaign ROI and conversion rates

Customer engagement metrics (e.g., open/click rates, spend lift)

Compliance and audit adherence

Knowledge and Experience

Bachelors degree in Marketing, Business, Economics, or related field

Experience in financial services, preferably in cards or payments

Strong analytical and storytelling skills using data

Understanding of customer segmentation and personalization strategies

Familiarity with marketing automation platforms (e.g., Salesforce Marketing Cloud, Adobe Campaign)

Mandatory Skills**

SQL and Excel for data analysis

Cards Portfolio Management

Campaign performance tracking and reporting

Stakeholder communication and presentation

Regulatory awareness in financial marketing

Project management and cross-functional collaboration