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Content Writer

Company:
Robert Half
Location:
East Lansing, MI
Pay:
19.79USD - 22.91USD per hour
Posted:
August 20, 2025
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Description:

Job Description

Responsibilities:

• Transform existing materials, such as blog posts, into dynamic video scripts, LinkedIn posts, or other formats tailored for different platforms.

• Write and organize newsletters to keep customers informed, ensuring consistency and high-quality communication.

• Develop social media copy for platforms like LinkedIn, Facebook, Instagram, TikTok, and YouTube, including descriptions and titles.

• Review and edit content across social media, websites, and scripts for clarity, accuracy, and branding alignment.

• Enhance readability and coherence of strategic documentation through revisions and improvements.

• Utilize templates or basic visual tools to create visually appealing content, ensuring alignment with branding.

• Collaborate on video projects, contributing to scripting and potentially recording key messages for social media.

• Assist in refining marketing strategies and principles to improve content effectiveness and audience engagement.• Minimum of 3 years of experience in content strategy, creation, and editing.

• Strong writing skills with the ability to adapt content for various formats and audiences.

• Familiarity with social media platforms and best practices for content creation across LinkedIn, Facebook, Instagram, TikTok, and YouTube.

• Basic understanding of video editing and willingness to learn and apply these skills.

• Ability to review and edit written materials for clarity, correctness, and alignment with brand messaging.

• Experience working with templates and basic visual design tools (graphic design expertise not required).

• Knowledge of on-site SEO principles and their application in content.

• Comfortable working onsite approximately once per month, except during January and July.

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