SEO Analyst, Editorial

Why Hearst?

Hearst Magazines' portfolio of more than 25 powerful brands in the U.S.-including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper's BAZAAR, Popular Mechanics-inspires, entertains, and builds new and bold experiences for an engaged and growing audience across digital, video, social, and print, reaching nearly 139 million readers and site visitors each month. With sophisticated content creation, cutting-edge technology, and industry-leading data capabilities, we make media and products that move people across all platforms.

We are a global media company that publishes nearly 260 magazine editions and 200 websites around the world and, together, we are reinventing publishing for the 21st century.

Your Impact

Hearst Autos is seeking a strategic, detail-oriented SEO Manager to join our team. This role will execute the editorial strategy across Hearst's automotive brands and serve as the daily support for editors.

This role will be key in ensuring our content is optimized to reach its fullest potential. You'll bring strong analytical skills and a project management mindset-juggling multiple initiatives across brands, creating structured workflows, and guiding editorial teams through SEO recommendations that drive measurable results.

The ideal candidate is highly organized, collaborative, and proactive. They will be able to demonstrate adaptability, swift execution, and a curious mindset toward SEO and evolving AI trends.

Responsibilities

Who You Are:

Act as the day-to-day SEO point of contact for Hearst's automotive editorial teams, translating SEO best practices into actionable insights

Conduct keyword research, competitive analysis and content audits to inform content planning and prioritization

Analyze search trends and user behavior to uncover new content opportunities

Produce detailed content briefs that go beyond keywords; focusing on UX, user intent and content structure.

Build and manage editorial content calendars with a focus on evergreen content growth

Stay up to date on the SEO industry and AI trends, communicating changes to key stakeholders

Create dashboards and reporting tools to track performance and KPIs

Conduct SEO training sessions and create documentation for editorial teams to promote ongoing learning and SEO adoption

Ensure SEO best practices are followed in both new content creation and refreshes of existing content Qualifications

What You'll Do:

A minimum of three years of hands-on SEO experience, preferably in a digital media or publishing environment

Strong knowledge of SEO fundamentals, including on-page, off-page, and technical SEO

Extremely knowledgeable using GA4 and GSC with the ability to analyze data and trends

Experience with essential SEO tools, including SEMRush (or other similar research tools), content management systems and data visualization tools (Looker)

Ability to define structured workflows, communicate to stakeholders and foster collaboration between teams to ensure timely delivery of work

An understanding of digital revenue streams (advertising, e-commerce and lead generation)

Strong project management skills with the ability to define processes and to manage multiple projects simultaneously

An interest in the evolution of the search landscape and AI

Strong communication skills with an ability to present data in an easy-to-understand way

A successful track record of productive collaboration with editorial teams

The base salary for this role is between $68,000-$80,000. The actual base pay offered is dependent upon many factors, such as: transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future.

Hearst Magazines is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.