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Assistant Marketing Manager, Nutrition, Quaker New Platform 市场副经理 营养品

Company:
PepsiCo
Location:
Huangpu District, 200023, China
Posted:
August 07, 2025
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Description:

To lead the development and execution of innovation strategies for the Quaker Meal Platform, delivering holistic, consumer-relevant meal solutions that drive business growth. The role supports medium- to long-term portfolio transformation through a pilot-and-learn approach, validating business opportunities, leading innovation development, and influencing the global Quaker innovation agenda.

Responsibilities

i. Identify and Validate Innovation Opportunities

- Leverage consumer insights and market trends to uncover unmet needs and validate high-potential innovation opportunities in the meal space.

ii. Shape a Strategic Innovation Pipeline

- Define and prioritize a 3-year innovation roadmap aligned with brand strategy and long-term growth objectives.

iii. Lead End-to-End Innovation Execution

- Drive development of consumer-centric, brand-aligned product concepts from ideation to commercialization.

iv. Enable Scalable Technical Solutions

- Partner with R&D to co-develop technically robust, scalable solutions that support long-term brand growth.

v. Manage Innovation P&L

- Own financial performance of innovation initiatives, ensuring profitability through disciplined cost and value management.

vi. Drive Go-to-Market Excellence

- Collaborate with cross-functional teams to develop and execute impactful GTM strategies that maximize launch success.

vii. Optimize Post-Launch Performance

- Monitor KPIs (e.g., sales, consumer feedback, ROI) and implement data-driven optimizations to enhance outcomes.

Key Metrics

- Innovation Net Revenue Target Achievement - Penetration Growth Rate - Value Share Growth Rate - Net Revenue and NOPBT Growth Qualifications

- Bachelor’s degree in Marketing or related field

- Proven track record in leveraging consumer insights to develop and launch successful innovations

- Experience in local-for-local product development

- Background in consumer insights and strategy preferred

- Strong cross-functional collaboration skills across global, regional, and local teams

- Knowledge of the nutrition category preferred

- Proficiency in spoken and written English

Salaried

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