Web Designer & Digital Marketing Manager

Benefits:

Competitive salary

Dental insurance

Health insurance

Opportunity for advancement

Paid time off

Vision insurance

FIT LIFE Health Clubs is a dynamic, multi-location health club chain dedicated to empowering our members to achieve their fitness goals. We’re seeking a talented Web Designer & Digital Marketing Manager to elevate our online presence and drive engagement across our communities.

Job Summary:

We are looking for a skilled professional to update, maintain, and enhance our website while managing all marketing and social media efforts for our multi-location health club business. This role requires a creative, organized individual with expertise in web design, digital marketing, and social media strategy to strengthen our brand and attract new members.

Key Responsibilities:

Website Management:

• Update and maintain the company website to ensure functionality, user-friendliness, and alignment with brand standards.

• Implement design changes, including responsive layouts, UI/UX improvements, and content updates using platforms like WordPress, Wix, or Webflow.

• Optimize website for SEO, load speed, and mobile compatibility.

• Troubleshoot technical issues and coordinate with third-party vendors as needed.

• Integrate features like class schedules, membership sign-ups, and e-commerce functionality.

Digital Marketing & Social Media:

• Develop and execute comprehensive marketing campaigns to promote gym memberships, classes, and events across all locations.

• Manage social media accounts (e.g., Instagram, Facebook, Tik Tok) by creating engaging content, including posts, stories, and videos, tailored to our fitness community.

• Design visually appealing graphics and promotional materials, incorporating brand elements like our neon glow logo or patriotic themes for events (e.g., Memorial Day Murph Workout).

• Monitor social media performance using analytics tools and adjust strategies to increase engagement and follower growth (targeting 5,000-100,000 followers per platform).

• Implement paid ad campaigns on platforms like Google Ads, Facebook Ads, and Instagram, optimizing for ROI and lead generation.

• Craft email marketing campaigns and newsletters to nurture member relationships and promote special offers.

Brand & Strategy:

• Align all digital content with FIT LIFE’s brand identity, ensuring consistency across web, social, and marketing materials.

• Analyze website and marketing performance using tools like Google Analytics, providing regular reports with actionable insights.

• Stay updated on fitness industry trends and competitor strategies to keep our marketing efforts innovative.

• Collaborate with club managers to highlight location-specific promotions or events.

Qualifications:

• Bachelor’s degree in Marketing, Graphic Design, Web Development, or related field (or equivalent experience).

• 3+ years of experience in web design/development and digital marketing, preferably in fitness, hospitality, or multi-location businesses.

• Proficiency in web design tools (e.g., Adobe XD, Figma) and CMS platforms (e.g., WordPress, Wix, Squarespace).

• Strong knowledge of HTML, CSS, and SEO best practices; JavaScript a plus.

• Expertise in social media management tools (e.g., Hootsuite, Buffer) and ad platforms (e.g., Meta Ads Manager, Google Ads).

• Experience with graphic design software (e.g., Adobe Photoshop, Canva) for creating branded visuals.

• Excellent written and verbal communication skills for crafting compelling marketing copy.

• Analytical mindset with experience using Google Analytics, social media insights, or similar tools.

• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

• Passion for fitness and understanding of the health club industry is a plus.

Preferred Skills:

• Experience managing websites with e-commerce or booking systems.

• Familiarity with video editing for social media reels or promotional content.

• Proven success growing social media followers and engagement (e.g., achieving 338+ Facebook friends or 150+ Instagram followers as a baseline).

• Ability to incorporate creative themes (e.g., fitness related material, Brand consistent verbiage and images, and patriotic designs for holidays) into marketing assets.

Compensation & Benefits:

• Competitive salary based on experience (60,000 -75,000 annually, depending on qualifications).

• Company pays for 50% of medical insurance and the employee pays for the other 50% as well as dental/ vision insurance.

• Complimentary gym membership for all locations.

• Opportunities for professional development and growth.

• Flexible work environment with potential for remote work.

How to Apply:

Please submit your resume, a portfolio showcasing web design and marketing projects, and a brief cover letter explaining why you’re a great fit for FIT LIFE Health Clubs to . Applications will be reviewed on a rolling basis.

Note: Candidates will be asked to provide examples of past website updates and social media campaigns, including metrics like follower growth or engagement rates.

Flexible work from home options available.

Compensation: $60,000.00 - $75,000.00 per year