Editorial Manager

Here at Lower, we believe homeownership is the key to building wealth, and we're making it easier and more accessible than ever. As a mission-driven fintech, we simplify the home-buying process through cutting-edge technology and a seamless customer experience.

With tens of billions in funded home loans and top ratings on Trustpilot (4.8), Google (4.9), and Zillow (4.9), we're a leader in the industry. But what truly sets us apart? Our people. Join us and be part of something bigger.

Job Description:

We're looking for a sharp, strategic Editorial Manager to lead the creation of content that educates, inspires, and converts. In this role, you'll drive the content strategy that powers our organic growth through SEO and Answer Engine Optimization. You'll own our content calendar across the website, making sure we consistently publish timely, relevant, and high-impact content. You'll craft compelling content across formats, shape our editorial voice, and collaborate with internal teams and subject matter experts to bring big ideas to life. If you're passionate about writing with purpose and know how to make complex topics clear and engaging, we want to hear from you.

What you'll do:

Own and execute our content roadmap, focused primarily on organic growth through both Search Engine Optimization (SEO) and Answer Engine Optimization (AEO)

Research, write, and edit high-quality long-form and short-form content across various formats, including original studies, blog posts, landing pages, thought leadership pieces, and more

Collaborate with SEO, engineering, design, and subject matter experts to bring content ideas to life

Build a network of mortgage experts from internal loan officers to external influencers to curate insights and advice that showcase our expertise to users

Edit content from contributors and cross-functional partners for quality, clarity, and optimization

Become a subject matter expert in all things mortgage-related through independent research and ongoing training

Contribute to external thought leadership content as needed, establishing yourself as a trusted voice in the mortgage industry

Maintain and evolve our editorial voice, ensuring consistency across our website and marketing channels

Use data and SEO tools to identify content opportunities and measure performance

Implement and refine content workflows, editorial guidelines, and QA processes

Stay up to date with search algorithm updates and rapidly evolving trends in large language models (LLMs)

Who you are:

5+ years of professional writing and editing experience, ideally in B2C content or fintech.

Proven ability to create content that drives traffic, engagement, and conversions

Deep understanding of SEO best practices and experience with tools like Ahrefs, SEMrush, or Clearscope

Strong editing skills and a keen eye for grammar, structure, and storytelling

Comfortable juggling multiple projects and deadlines in a collaborative, fast-moving environment

Experience writing for the web, optimizing for search engines, and understanding how content performs

Passionate about helping people make smarter financial and home-buying decisions

Bonus: Mortgage and/or real estate experience. Experience with optimizing content for generative AI tools

Why you'll love working at Lower:

You'll be surrounded by talented, dedicated people who believe in the company's mission

You'll have the opportunity to shape the content strategy for a fast-growing fintech brand

You'll join a locally and nationally recognized best place to work that values promotion from within

There is opportunity for professional growth and development

Plus:

Competitive compensation plan

Extended benefit offerings including: Medical/dental/vision

Paid holidays

Paid time off

Parental leave

Life insurance

Short- and long-term disability

401K with company match

Discount on home mortgage refinances or purchase

Job Type: Full-time

Location: Hybrid in Columbus, OH or Austin, TX

Lower provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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