Director, Public Affairs, Sustainability and Communications

Location(s):Denmark

City/Cities:Hellerup

Travel Required:00% - 25%

Relocation Provided:No

Job Posting End Date:August 23, 2025

Shift:

Job Description Summary:

The core job responsibility is to shape, promote and protect the reputation of Coca-Cola (primarily the company but also the brands) and to create the conditions for sustainable business growth in line with our Business goals. To perform the execution of the Europe OU overall strategic direction through local initiatives within the area of public affairs and communications for the Danish market.

Enhance and protect the reputation of our Company, Category and Brands in Denmark including potential impacts on our reputation across Europe and Globally.

Drive franchise leadership with Bottling Partner to ensure plans are aligned and effective.

Support all major business initiatives where communications might be of added value for the success of the local business

What You’ll Do for Us:

Public affairs and stakeholder engagement:

Acting as a lead representative of the company in the Danish market to further the system’s interest through the establishment of effective government and industry relations and building strong relationships and golden triangle partnerships with stakeholders and businesses.

Maintain franchise leadership through alignment on stakeholder outreach and goals.

Corporate and category reputation management:

Lead initiatives that foster grass root connection through Community platforms, and proper amplification through paid, owned and earned media

Champion our sustainability agenda and progress it locally through NGO engagement and forming the relevant and necessary partnerships

Manage the Health and Wellbeing debate among HPCs, KOLs, Media and targeted consumer groups across Denmark

Collaborate with national food and drink and soft drink trade associations, in strengthening their proactive and reactive communications and stakeholder management,

Create and implement (in line with EU OU/Global strategy) effective programs to enhance corporate reputation, further the corporation’s sustainability agenda and enhance category perception

Media Relations (including digital):

Act as a Company spokesperson in Denmark when needed.

Prepare and distribute news releases and corporate statements through most appropriate channels

Manage preparation and execution of content for distribution through traditional and digital media

Lead proactive media relations, developing personal contacts with a broad range of influential journalists, including business, health, medical, consumer affairs, science correspondents and influencers.

Manage Crisis Communications according to the global standards (validation every two years).

Brand and Internal Communications:

Manage the execution of Brand PR campaigns in liaison with PR agencies

Manage Risk assessments of brand plans

Ensure that achievements and events are communicated to all employees in a timely manner

Qualifications & Requirements:

10+ years of professional PR/GR and Communications experience.

A demonstrated interest in sustainability and awareness of its role in the food and beverage sector.

Danish(native), Advanced English – both speaking and writing

Stakeholder relations management

Ability to work with external very high-level audiences

Skills to develop unique ideas that can be used to address business issues and improve the organization

Strive to build profitable, long-term relationships that drive value across the System

Business writing

Public speaking

Understand the role in building and delivering short- and long-term results to the business

Accept perspectives from multiple sources and identify opportunities to use them

Leverage internal insights and external best practices to promote leading edge thinking

Embrace change and demonstrate clear commitment to the success of TCCC

Ability to work in a networked organization through strong collaboration will all functions and our bottler

Understanding business insights and strategies

Experience in operating in complex organization

Experience of issues and crisis management

Experience of advising senior management at MD/CEO level

Travel requirements:

35% within Denmark and 15% outside of Denmark of travel required

Skills:Analytical Thinking, Communication, Corporate Reputation, Crisis Communication Management, Media Relations, Stakeholder Relationship Management, Storytelling, Strategic Communication Management, Strategic Communication Planning

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

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