Marketing Analyst (011274)

Conduct market research to identify trends, customer preferences, and competitors within the Mexican restaurant sector to inform strategic marketing decisions. Gather and analyze information on competitors' activities, products, marketing initiatives, and market positions to optimize sales and marketing strategies in the Hispanic market. Forecast and track marketing and sales trends, analyzing collected data to expand the business's sales and grow its customer base. Design and implement marketing campaigns tailored to the cultural and interests of the Hispanic market that promote product lines and restaurant supplies through digital, social media, print, and in-store channels and support ongoing sales and marketing campaigns. Work closely with suppliers, vendors, and key business partners to develop joint marketing campaigns, negotiate promotional deals, and secure co-branding opportunities. Conduct vendor research and management to reduce costs by evaluating pressing needs and developing emergency strategies. Use analytics tools to track campaign performance and report on key metrics such as ROI, engagement, and lead generation and recommend improvements. Prepare and deliver comprehensive reports on market trends, sales performance, and campaign effectiveness, offering valuable insights to stakeholders. Develop strategic roadmaps and identify new opportunities to enhance product promotion and expand distribution areas. Engage with customers to gather feedback on products and marketing efforts, using insights to inform future campaigns and product offerings.

Requires six months of experience in marketing, logistics or related business development occupation coordinating business development activities including marketing, sales or logistics operations using knowledge of the Hispanic market.

Requires U.S. Bachelor’s or foreign equivalent degree in Marketing, International Business, or related field.

Please copy and paste your resume in the email body (do not send attachments, we cannot open them) and email it to candidates at placementservicesusa.com with reference #011274 in the subject line.

Thank you.