Digital Experience (DX) Marketing & CRM Specialist (m/f/d) Pro Audio

Yamaha is the world’s biggest manufacturer of musical instruments and one of the leading producers of audio equipment for home entertainment and professional use. Our European headquarters are located at Rellingen (northwest of Hamburg). We have approximately 800 dedicated employees (m/f/d) working in our offices across Europe including Germany, France, Italy, Spain, Scandinavia and the UK, who operate local and international sales and marketing activities.

We are looking for a Digital Experience Marketing & CRM Specialist to take ownership of our Salesforce CRM platform and help drive our digital marketing and transformation (DX) initiatives utilizing AI tools. This role bridges technology and marketing, ensuring seamless campaign execution, customer journey optimization, and effective use of digital channels including LinkedIn, email marketing tools, and marketing automation platforms. You will be the go-to expert for our CRM ecosystem, contribute to lead generation and nurturing strategies, and support the marketing team in leveraging digital tools to boost brand visibility, engagement, and conversion.Digital Experience (DX) Marketing & CRM Specialist (m/f/d) Pro AudioYour duties:

CRM (Salesforce) Ownership

Manage and maintain our Salesforce CRM system, including data integrity, user support, and process optimization

Develop and implement CRM workflows, automations, dashboards, and reports for marketing and sales teams

Collaborate with sales to optimize the lead lifecycle, lead scoring, segmentation, and campaign performance tracking

Ensure GDPR compliance and best practices in data handling

Digital Marketing & DX Support

Coordinate and execute digital campaigns across platforms like LinkedIn, email, and Google Ads

Support content planning and publishing on LinkedIn, including analytics tracking and community management

Manage digital marketing tools and platforms (e.g., HubSpot, Dotdigital, Pardot, Google Analytics, etc.)

Contribute to the execution and optimization of digital touchpoints throughout the customer journey

Track, measure, and report on digital campaign performance and suggest improvements

Utilize AI tools to analyze data and generate content and work as the main contact person in the ProAudio division

Marketing Operations & Automation

Support the setup and execution of automated email workflows, newsletters, and customer journeys

Work closely with the marketing team to align digital activities with campaign goals

Evaluate and propose tools and technologies that improve our digital presence and marketing efficiencyYour profile:

Bachelor's degree in Marketing, Business Informatics, Digital Media, or a related field

Hands-on experience with Salesforce CRM is essential (admin-level knowledge preferred)

Experience with digital marketing tools such as LinkedIn Campaign Manager, Google Ads, email platforms, etc.

Familiarity with AI tools, marketing automation and lead nurturing processes

Strong analytical skills with the willingness to create insightful reports and dashboards

Tech-savvy and proactive with an eye for optimizing digital workflows and systems

Fluent in English (German or other European languages are a plus)

A collaborative mindset and good communication skillsWe offer:

An internationally active company that is characterized by sustainable action for the environment, customers and employees

A competitive, attractive product range

An international, committed team with a strong team spirit

Work-life balance through a 38.5-hour week, our flextime model and the option of mobile working

30 days of paid leave per year

Fair remuneration based on collective agreements including Christmas and holiday bonuses plus performance-related bonuses

Possibility of a company pension scheme

Subsidy for public transport

Individual training opportunitiesContact:

If you are interested in this position, please submit your application including your earliest possible start date and salary expectations via our online application form.

Mrs. Christina Germadnik

Fon: +49 (

YAMAHA Music Europe GmbH Siemensstraße 22-34 25462 Rellingen