Manager, Brand Management, Minute Maid

Location(s):China

City/Cities:Shanghai

Travel Required:00% - 25%

Relocation Provided:No

Job Posting End Date:August 31, 2025

Shift:

Job Description Summary:

Position Overview:

Implements a marketing/sales strategy for one or more of the organization’s products/services to meet established sales or market share targets; conducts market research; monitors and analyzes product performance, market trends, consumer behavior etc.; monitors sales volume, revenues and costs against forecasts; oversees product development and design. Individual contributor that is fully proficient in applying established standards; knowledge base acquired from several years of experience in particular area; works independently; may coach other professionals.

Location: based in Shanghai, need to travel to Hong Kong and Taiwan

Function Related Activities/Key Responsibilities:

Lead the development of annual MM Brands growth strategies and business plans in in order to deliver overall brands vision, business objectives & financial targets.

Build a stronger NETWORKING organization to deliver high quality plans.

Partners with GC&M teams, other OUs and external stakeholders (e.g. customers, bottlers, suppliers) to develop fit for purpose consumer experiences, innovations and programs in the most effective and efficient way

With a true global enterprise mindset, identify best practices from other OUs and translate marketing collateral as per local needs.

Lead or implement and localize potential global charter

Provides creative leads and IMX teams with leadership, clear direction/prioritization, effective resource allocation to achieve the business goals. Ensure consistent brand voice across marketing platforms

Ensure outstanding in market execution of plans across OU, in partnership with Front-Line & C&CL

Education Requirements:

Degree qualified. Preferable Business/Commerce with Marketing Major

General marketing and sales experience working on big and/or global brands

Proven track record of leading complex projects with multiple stakeholders

Relevant experience in consumer marketing, experience to include consumer opportunity identification, innovation and communication development

Attributes: Consumer empathy, strategic visioning, strong interpersonal skills, ability to establish trust and build partnership across teams and geographies, innovative, problem solving, open minded and curious.

Fluent verbal and written English and Chinese

Skills:Analytical Thinking, Brand Architecture, Brand Positioning, Channel Management, Competitive Assessments, Consumer Segmentation, Creative Brief Development, Creative Process, Digital Media Strategy, Group Problem Solving, Leadership, Marketing, Media Planning, Nielsen Data, Quantitative Research, Social Media Strategies, SWOT Analysis

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

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