CRM Manager (Operations)

Hybrid working: 2 days in the office per week

The Role

As CRM Manager, you will be a senior leader within the CRM function, working closely with the Head of CRM to shape and drive the strategic development of CRM operations. You will lead the day-to-day function of the CRM team, ensure operational excellence, act as a key representative of CRM across the business, and constantly seek opportunities to enhance performance, efficiency, and collaboration. Your remit includes delivering a highly effective and scalable CRM operation, aligning team capabilities with business goals, and building stakeholder confidence in CRM’s ability to deliver impact at pace and scale.

At LiveScore Group, we’re the proud home of three of the most exciting brands in the sports and gaming world: LiveScore, LiveScore Bet and Virgin Bet. A fully owned and operated ecosystem that converges the two worlds of sports media and sports betting. We’re proud of the high ratings for our commitment to excellence and fueling fan’s passion for sport driving us to the top.

We don’t just lead; we innovate. Our cutting-edge products and immersive experiences set the standard, but it’s our people who truly make the difference. Every day, our team embody our values: adaptability, teamwork, a fan-driven approach, and an ever-curious mindset that fuels our ambition.

As we scale and continue to create a culture that allows all employees to thrive, we know we need the most talented people with diverse backgrounds, perspectives and skills. If you’re good at what you do, come and join us. The more inclusive we are, the more amazing experiences we can create for our users.

We know that job descriptions can sometimes seem daunting and you might not feel you tick every box. But, if you’re passionate about the role and have relevant experience, we want to hear from you!

Key Responsibilities

CRM & MarTech Expertise

SME for Xtremepush and LBO within the business

Leadership & People Management

Lead, develop, and inspire the CRM team in a high-volume, detail-oriented environment.

Mentor & coach the team, manage team performance and build team culture.

Product Development (stakeholder)

Identify areas to improve existing promotional tooling to increase efficiency of use within the team. Additionally collaborate with strategy teams to increase capabilities of promotional tooling. Work with our product teams to deliver improvements.

Incident Management

For any issues related to promotional activity you will be the key stakeholder to either resolve the issue or work with the relevant teams to find a solution.

Product Testing

Includes, but not limited to; all newly created promotions (as part of a QA process), new promotional mechanics, new supplier rewards, new geographical locations, new backend functions, new frontend functions, new game launches.

Strategic & Operational Thinking

Translate strategic goals into efficient, scalable operational processes.

Identify inefficiencies and implement sustainable improvements.

Capacity & Resource Planning

Forecast capacity and plan workload, especially in peak/seasonal periods.

Stakeholder Management

Excellent interpersonal and communication skills; influence senior stakeholders and navigate competing priorities.

Analytical & Data-Driven

Comfortable using campaign performance data and KPIs to inform decisions and optimise team delivery.

Problem-Solving & Innovation

Proactive, solution-oriented mindset with a drive to innovate and improve.

Experience managing technical solutions to operational challenges, including managing platform performance and workflow automation.

Skills, Knowledge and Experience

Experience managing CRM platforms, ideally Xtremepush, including campaign orchestration, segmentation, and real-time triggers.

Strong understanding of marketing automation, dynamic content, journey building, and personalization at scale.

Experience managing CRM operations in high-volume environments (ideally with regulated market exposure, such as online betting or gaming).

Demonstrated ability to translate strategic CRM goals into robust, scalable operational processes.

Experience leading CRM operational teams, owning delivery frameworks and continuously optimising workflows for efficiency and quality.

Proven track record of maintaining operational excellence during seasonal spikes or high-pressure launches.

Strong people leadership experience, including coaching, mentoring, performance management, and developing high-performing CRM teams.

Ability to foster a culture of collaboration, accountability, and continuous improvement.

Experience balancing resource allocation, managing multiple workstreams, and maintaining service levels (SLAs) in a fast-paced environment.

Strong interpersonal skills with the ability to influence and build trust across cross-functional teams (Product, Creative, Data, Legal, etc.).

Confidence in prioritising competing demands and setting expectations with senior stakeholders.

Comfortable interpreting performance data and KPIs to drive campaign and operational improvements.

Experience using reporting/BI tools (e.g., Looker, Tableau, Power BI) to monitor delivery metrics, campaign performance, and team efficiency.

Demonstrated ability to identify operational inefficiencies or risks and implement sustainable, automated, or tech-driven solutions.

Proactive mindset with experience managing technical solutions to operational challenges, including workflow optimisation and platform issue resolution.

What can we offer?

Company Performance bonus

Hybrid working for all staff with flexible working opportunities

Private Healthcare scheme + Employee Enhanced Assistance

Enhanced Family Leave - Maternity, Shared Parental & Adoption Leave: up to 6 months at full pay and 6 months at half pay. Paternity leave: up to 4 weeks at full pay

Subsidised gym membership

Life Assurance (x3 salary)

Contributory Pension Plan

Daily snacks, quality coffee, soft drinks and regular socials