Ad Creative Freelancer (Google & Meta)

OneLocal is looking to hire Ad Creative Freelancer (Google & Meta) on a short-contract basis to support the production of high-performing Google, Facebook and Instagram ads for SMB clients using our OneSite platform.

What You’ll Be Doing

Create multiple ad variations per brief, including static, carousel, and Reels/Stories formats.

Translate OneSite branding and templates into Meta-ready ad units that are aligned across website and ad creative.

Write ad copy including headlines, body text, and CTAs that follow Meta best practices and performance-driven storytelling.

Build and export ad creative assets to Meta specifications (proper sizing, formatting, etc.) and hand off final files to the trafficking team.

Rapidly produce mocks and prototypes using Adobe CC, Canva, Figma, or similar tools, including basic editing of stock, UGC, or branded assets.

Present creative concepts with clear rationale based on audience insights and campaign goals.

Collaborate with media buyers to run A/B test plans and iterate creative based on performance data.

Participate in post-campaign reviews to identify what worked, what didn’t, and opportunities for creative improvement.

Stay up-to-date on Meta advertising policies, placements, and platform specs (including Meta Pixel requirements).

What You Bring

1–2 years of hands-on experience producing Meta Ad creatives, either in-house or at an agency.

A portfolio showcasing full-funnel ad concepts that led to measurable performance results (e.g. CTR, ROAS, lead volume).

Proficiency in Photoshop, Illustrator, and at least one rapid production tool (e.g. Figma, Canva).

Strong copywriting skills with the ability to write concise, conversion-oriented copy under Meta’s character limits.

A solid understanding of Meta Ads Manager, including creative specs, placement formats, and objectives.

Strong grasp of performance-creative fundamentals (hook, offer, social proof, urgency).

Comfortable presenting creative ideas, accepting feedback, and making quick iterations.

Nice to Have

Basic video editing skills for Reels and Stories (e.g., Premiere Pro, CapCut).

Experience creating storyboards and directing short-form motion content.

Familiarity with UGC-style ads and influencer content collaboration workflows.

Note: OneLocal pays freelancers using Direct Deposit. Please only apply for this position if you can get paid via Direct Deposit. Thank you!