Website Upgrade: Squarespace Expert for UX, SEO & GSC

Please review the full scope below—looking for someone with strong Squarespace experience and a strategic approach to site performance.

Web Designer Brief: CottageCollection.co.uk Platform: Squarespace Focus Areas: UX, SEO, Performance, and Compliance Objective Enhance the website’s technical performance across desktop and mobile.

Ensure all updates support SEO visibility, user engagement, and smooth conversion paths—creating a best-in-class site for cottage discovery and booking.

Scope of Work User Experience & Navigation - Conduct an audit of current user flow and suggest updates for more intuitive navigation - Recommend structural changes to guide visitors effectively toward bookings and exploration Site Architecture & Compliance - Add essential pages: - Privacy Policy - Terms & Conditions - Contact Us (with functional form) - Implement a cookie consent pop-up aligned with GDPR best practices SEO Optimization - Review and enhance: - Page titles, meta descriptions, and heading structures - Image alt text and page URLs - Internal linking strategy between locations, cottages, and blog content - Apply schema markup for: - Individual cottages (as lodging properties) - Local business/location info - Reviews and ratings Google Console Integration - Resolve any existing indexing errors - Submit and validate updated XML sitemaps - Monitor and improve Core Web Vitals (especially mobile responsiveness and LCP/FID metrics) - Configure social previews for shared URLs - Set up and style custom 404 and thank-you pages Squarespace–Google Tools Sync - Ensure full integration with: - Google Search Console - GA4 (with relevant conversion goals and filters) Content & Messaging - Review existing page copy and propose edits for clarity, SEO alignment, and brand tone - Ensure all visible content reflects Cottage Collection’s warmth, charm, and premium feel