Employment Type : Contract on W2 (Need US Citizens or GC Holders or GC EAD or OPT or EAD or CPT)
Job Description
This position, you will work with Regions and Business Unit(s) to support their Digital Transformation. You will act as a mentor and delivery partner and help them:
Partner with the Regions and BUs to provide scaffolding/foundation to build and deliver omni-channel experiences with measurable and scalable impact
Define the set of capabilities, roles and responsibilities, processes, and technology required to drive delivery efforts, including but not limited to ongoing management and optimization of marketing channels (including pre-campaign analysis and planning), campaign management, testing, post-campaign strategy and recommendations for future and continuous optimization
Advising and providing Subject Matter Expertise to establish digital approaches, skills and new ways of working within the BUs and Regions
Collaborate with TGS (=IT) Business Partners and Digital, Data and Analytics Platform Team to align and deliver technology requirements
You will also work closely with other functions within the business, such as TGS (=IT) to align on a common technology roadmap, as well as with our own Data and Analytics and Strategy teams to understand current technologies and the roadmap of emerging behaviors and technologies in the market.
You will identify standard processes (competitive and B2B at large) in omni-channel marketing that you see within our business and outside, and help share that with other Business Units and Regions.
Together with our in-house specialists (IT, Digital, Data, Analytics, among others), you will establish specific goals and KPIs, measure performance and attribution across digital channels, marketing automation, CRM, and ERP (e.g. Adobe Experience Manager, Marketo, Salesforce, and SAP).
We recently launched new PowerBI campaign dashboards that will help marketers in the business units better understand campaign performance and optimize their marketing investments.
As a PM you will help us create the necessary process for rolling out and scaling these dashboards to 9 business units and users across the US Region over the coming 6-12 months.
You will support the necessary documentation in the right channel and format (PowerPoint presentations, Word doc, Sharepoint/Intranet, and an internal website built on Adobe Experience Manager) and help us stay structured and on track with the roll-out.
Recommended Skills
Adobe Experience Manager Agile Methodology Artificial Intelligence Campaigns Certified Practitioner Communication