Ostomy Global Marketing Manager - Winnersh or Munich

We Make Life More Rewarding and Dignified

Location: Winnersh

Department: Marketing

The Global Marketing Manager (m/w/d) will be responsible for identifying and executing strategies to profitably grow Ostomy product sales globally. This position will create, implement and execute on marketing/brand plans and new product launches in accordance with the overall Ostomy corporate strategy.

This position will interact regularly with the country business units who commercialize these products to ensure coordination of plans and alignment of global and local strategy. Additionally, this position will provide strategic direction to other functional areas including R&D, Operations, Clinical Research and Manufacturing regarding overall business strategy, customer requirements, product features/benefits, positioning/promotion, and business unit requests/needs. Will be required to lead and work closely with the Global Marketing Insights and Analytics, Market Access, and Clinical Education teams to build comprehensive strategies for new product launches and sales/profit growth.

Responsibilities:

Brand Strategy and Market Positioning

Collaborate within a GMO brand team, markets and other stakeholders to create and champion a differentiated, strong and consistent brand identity.

Supports the development of an annual global marketing/brand plan and provide support to long term strategic initiatives.

Supports the execution of global initiatives and strategies defined in the marketing/brand plan.

Product Portfolio Ownership

Drive allocated NPC (New Product Commercialization) projects through Hollister SPRING process.

Define additional product portfolio needs and drive programs to fill gaps. Identify and prioritize new products.

Manage market input/feedback and translate into true market needs and product features.

Develop and update global launch plans throughout SPRING stage-gate process in order to justify advancement of the project.

Manage forecasting (7-year and launch forecasts) for new products with local BUs and Corporate Finance in order to build solid financial decision making platform.

Support the creation of strong product positioning, including development of marketing claims for new products.

Create Global G2M launch plans for new products and develop global campaigns for new product launches (together with ad agency).

Support local BUs in developing local new product launch plans through the “G2M” process.

Monitor and report product launch progress (as part of post launch review plan).

Support product portfolio related to Operations initiatives (e.g. cost savings) that have a customer/market facing component.

Collaboration with Local Marketing Teams

Act as a key business partner for an assigned geographic region, partnering with all country level marketing teams within that region.

Work collaboratively and influence across multiple levels of business unit teams (local marketing, country managers, regional VPs) to define, align and implement local strategies.

Provide day-to-day leadership and integration to the BU’s and functional groups to ensure effective and consistent execution of agreed-to marketing strategies and plans.

Gain market insights and translate into business/portfolio needs.

Work with business units to capture data on product opportunities, monitor new product launches and movement, meet forecast numbers, and monitor revenue performance.

Perform Other Duties as Required

Act as the voice of the customer in cross-functional business, project, and strategic decision making.

Requirements:

At least 8 years of experience in marketing, preferably in medical device or healthcare industry within a regional or global role.

Direct experience launching new products in required.

Bachelor degree in Business, Marketing, Healthcare, or a technical discipline required.

Strong relationship management and communications skills required.

Project management experience required.

Healthcare and/or medical device experience required.

Product launch experience required.

Robust analytical ability and understanding of forecasting process required.

Strong understanding of healthcare/medical devices environment required.

Solid understanding of healthcare reimbursement policies and potential impact on Hollister strategy.

Team leadership experience preferred.

Experience developing and executing marketing plans/campaigns preferred.

Fluency in English required.

About Hollister Incorporated

Hollister Incorporated is an independent, employee-owned company that develops, manufactures and markets healthcare products worldwide. The company spearheads the advancement of innovative products for ostomy care, continence care and critical care, and also creates educational support materials for patients and healthcare professionals. Headquartered in Libertyville, Illinois, Hollister has manufacturing and distribution centers on three continents and sells in nearly 80 countries. Hollister is a wholly owned subsidiary of The Firm of John Dickinson Schneider, Inc., and is guided both by its Mission to make life more rewarding and dignified for people who use our products and services, as well as its Vision to grow and prosper as an independent, employee-owned company, and in the process, to become better human beings.

EOE Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

Job Req ID: 34758

Pay Transparency Statement (UK):

The anticipated base salary range for this position is £66,504 - £104,506, depending on experience or other legitimate business factors

This position is also eligible to participate in the Hollister discretionary Corporate Bonus Scheme

Performance-related Annual Salary Review

Company Car or Car Allowance

Group Personal Pension Scheme with 8.5% employer contribution

Private Healthcare Insurance covering you / and your family members

Life Insurance Cover at x10 base salary

Group Income Protection Scheme

25 days annual leave + Bank Holidays (pro-rated for part time Associates), with the option to buy/sell annual leave

Comprehensive Employee Assistance Programme

Enhanced Family Friendly policies

Internal recognition scheme

Pay Transparency Statement (Munich):

Open and appreciative corporate culture with room for ideas

Comprehensive onboarding to products and company culture and your area of responsibility

Varied and independent area of responsibility with flexible working hours

Hybrid working model (Office 3 days per week/ Home office 2 days per week)

An attractive salary package with performance-related bonus

Annual vacation entitlement of 30 days

The expected base salary for this position is EUR 76,686 - EUR 120,507 per year. The actual salary varies depending on the applicant's location, education, experience, skills and abilities.