Channel and Product Analyst

REQUIREMENTS

Affirmative Action South African citizen

National Diploma/ Bachelor’s Degree in Marketing, Sales, Business Management, Data Management/ Science, Commerce, Engineering, IT or related field

3 years’ minimum experience in a sales, marketing or after-sales environment

ESSENTIAL SKILLS

Advanced proficiency in MS Office (Word, Excel, PowerPoint, Outlook) and data analysis tools (e.g. Power BI, Tableau, Python, Google Analytics and similar) is essential

Analytical, critical thinking, and conceptualization skills, along with data analysis to derive insights, meaning, and themes

Tactical and long-term planning capabilities

Exposure and good knowledge of OEM/ importer and/ or dealer after-sales operations is desired

Campaigns, promotions management

Communication (verbal and written) and interpersonal skills

Design thinking skills, self-starter and team player

Above-average presentation skills and a quality-focused approach

Sound understanding of the market and competitive environment

ADDED ADVANTAGE

A postgraduate qualification (i.e. MBA/ MBL/ Honours)

Program and project management experience would serve as a distinct advantage

Understanding of branding principles and incentive management experience

RESPONSIBILITIES

Responsible for developing business cases for genuine parts campaigns and promotions, and obtaining approval from after-sales management and finance controlling

Measuring and tracking the effectiveness of these campaigns and promotions through monitoring overall genuine parts sales, individual homogenous parts groups (HPGs) and part number sales performance, and customer loyalty

Work on and provide support on strategic projects within the after-sales business unit

Provide support to the own workshop and over-the-counter channels projects in after-sales

Formulate and implement marketing activities for slow to medium genuine parts to increase sales and reduce obsolescence, in collaboration with the after-sales marketing consultant

Develop marketing briefs for campaigns and promotions in collaboration with the after-sales marketing consultant

Draft and issue dealer bulletins for campaigns and promotions

Track dealer performance, including the coordination of dealer genuine parts incentive programs (target setting, payouts) to increase turnover and ensure alignment with volume and market share objectives

Support the field force team by providing data on HPGs, dealers' parts wholesale purchases, and retail performance to help steer dealer performance

Benchmark group genuine parts against competitors to identify new opportunities and looming threats

Assist dealers with queries regarding campaigns, promotions, and incentive programs while maintaining parts performance reporting

Conduct independent after-market (IAMs) parts pricing research and develop strategic product plans to ensure competitiveness and to meet customer needs