Retail Product Manager SDA Chinese Speaking

Job Posting TitleRetail Product Manager SDA – Chinese Speaking

The challengeAn exciting opportunity has arisen to contribute to Haier Europe. The Company is on a journey to achieve ambitious business growth and leadership objectives in the region, and we need someone who is passionate, proactive, self-driven and motivated to join a team of open-minded individuals.

We are looking for an individual who demonstrates the core values of the Haier’s attitude: entrepreneurship and innovation, zero distance to consumers and IoT & Ecosystem thinking. A true change agent with an agile approach thriving for idea contamination and with a hyper-collaborative approach that breaks silos and creates an open ecosystem.

What you will do

As Retail Product Manager for our Small Domestic Appliance business, you’ll be responsible for supporting the SDA market team to successfully implement and deliver the SDA strategy. You’ll work in the SDA country team. Responsibilities will include the reporting of market, competitor and product insights, retail status and sell out.

Retail Management, Strategy & Planning:

Support the local ME leader and Business Manager to achieve the sales target, checking that promotional activities (online and offline) are in line with the planned strategy

Analyze market data (GFK, sell out data, sell in data, market trends), and suggest the right mix to increase profitability and at the same time competitiveness against other brands

Collaborate with the local team to build the right line up and promotional plan per customer to achieve sell out and market share target

Check with the marketing division on the alignment of the investments with the budget that lead to positive ROI

Continuous monitoring of products, pricing, promotional activity, and performance

Support the local Team (KAM and sell out team) to check if the specs of our products are winning vs competitors and collect feedback about local competition - their retail approach and what we need to be better

Support the training activities for retail and stores

Support the SDA local team with forecast collection of sell out and sell in data in order to check alignment with supply and budget

Stakeholder Management:

Enhance the connection with SDA EU Product Team and HQD to ensure effective order delivery and quick response times to product requirements from the local markets

Continuous alignment with HQE regarding product planning and the implementation of the commercial policy

Feed market data and insights into NPI activities

Support the local SDA Business Director to deliver the commercial strategy, business plan and budget

Work with local cross-functional teams; Commercial, Trade Marketing, Product Management, Supply Chain and Logistics and Finance

Support Retail customers ensuring clear communications and alignment

What you need to succeed

Must have

Education: Degree in Engineering and / or Economics

Professional Experience:

Operational and commercial experience gained within the retail environment; sales knowledge with a strong understanding of product lifecycle and point of sale

Proven experience of working within a fast-moving environment; preferably Small Domestic Appliances, Consumer Electronics, Consumer Goods, FMCG or Retail

Demonstrable experience of translating commercial strategy into retail execution

Strong cross-functional

exposure including Finance, Logistics, Warehousing and Distribution

Languages: Fluency in Mandarin, Italian and English; both written and verbal

Preferred qualifications & soft skills:

Excellent stakeholder management, influencing and negotiating experience using data and insights to inform decision making across multiple groups

Highly analytical with strong forecasting and reporting skills

Excellent communication skills, both written and verbal, and the confidence to present information to an array of audiences

Results focused with a target motivated mind set

Proficient with Microsoft Office (Excel including V Lookups and Pivot Tables, PowerPoint, Word, Outlook, Teams)

Other: Availability for international business travels

Nice to Have

Full, valid driving license and the willingness to travel (including some overnight stays)

#LI-MV1

Haier Europe is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law.

REQ-23308