Spec 4, Region/Country Marketing Mgmt

embecta is a global diabetes care company that is leveraging its 100-year legacy in insulin delivery to empower people with diabetes to live their best life through innovative solutions, partnerships and the passion of more than 2,000 employees around the globe. For more information, visit embecta.com or follow our social channels on LinkedIn, Facebook, Instagram and X.

Why join us?

A career at embecta means being part of a team that values your opinions and contributions and that empowers you to bring your authentic self to work. Here our employees can fulfill their life’s purpose through the work that they do every day.

You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. Our Total Rewards program – which includes competitive pay, benefits, continuous learning, recognition, career growth and life balance components – is designed to support the varying needs of our diverse and global employees.

Marketing Manager

As the Marketing Manager for drug delivery, you will identify and capitalize on new business opportunities beyond insulin injections, such as GLP-1 injections for obesity. Your focus will be on leading product launches and executing marketing strategies effectively.

You will collaborate with Commercial Leaders, Business Development, Product Marketing, and Marketing & Communications to turn untapped potential into revenue and expand embecta's product portfolio and market presence.

Responsibilities

Be a market expert by providing valuable insights and trends, including stakeholder mapping, decision-making processes, clinical guidelines, customer needs, and competitive landscape.

Collaborate with Commercial leaders and Business Development to define go-to-market strategies, prioritize high-potential segments, and develop rationalized launch plans.

Develop and execute demand generation initiatives (campaigns, promotions, events) tailored to local market needs to drive awareness and engagement among key stakeholders in the self-injecting segment.

Define key target groups using analytics and customer insights to inform strategy and messaging.

Localize messaging and develop culturally relevant content in collaboration with Global Marketing and Marketing Communications.

Partner with sales to co-create training materials, sales enablement tools, and support sales strategy development.

Lead execution of customer engagement programs such as webinars, patient/HCP groups, and loyalty initiatives.

Build relationships with key industry players, patient associations, clinical KOLs, and agencies to amplify reach and credibility.

Prepare and monitor the marketing budget on a quarterly and annual basis, ensuring high ROI and leveraging organic growth drivers.

Measure and report on marketing campaign performance, analyze customer behavior, and adjust strategies accordingly.

Collaborate cross-functionally with Sales, Business Development, Regulatory, Clinical, and MarCom to ensure aligned execution.

Coordinate with Marketing Communications to support pilots with relevant content and omnichannel engagement.

Act as the internal voice for drug self-injection, aligning global strategy with local market realities.

Champion a test-and-learn culture, focused execution, and commercial accountability in line with embecta’s values.

Assess new market opportunities (e.g., obesity/GLP-1) across North EMEA to identify unmet needs and entry strategies in alignment with strategic initiatives.

Experience and Education

Bachelor’s or master's degree in marketing, Business, Life Sciences, or a related health/science field

6–8 years of progressive experience in med tech, pharmaceutical, consumer health, or digital health marketing

Proven track record of launching new products, segments, or business models with measurable commercial impact

Hands-on experience in chronic disease markets — ideally obesity (GLP-1), diabetes care, or digital therapeutics

Demonstrated ability to launch new products and/or enter new markets

Experience leading pilot marketing initiatives and scaling validated programs across regions or markets

Familiarity with cross-functional collaboration in matrix organizations, including Regulatory, Clinical, and Commercial teams

Strong grounding in performance-driven marketing, market analysis, and strategic planning

Commercially strategic with a sharp analytical mindset and strong market orientation

Analytical mindset with the ability to make data-driven decisions

Excellent communication and interpersonal skills, with the ability to build relationships and influence across all levels of the organization.

Agile, self-directed, and comfortable operating in ambiguous, fast-evolving markets

Proficient in storytelling and omnichannel engagement strategies, especially within regulated healthcare

Fluent in English and German

Operates with high integrity, urgency, and a strong sense of accountability

embecta is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

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