MARKETING LEAD (FMCG)

JOB TITLE MARKETING LEAD (FMCG) NATURE OF JOB FULL TIME INDUSTRY FMCG SALARY KSHS.

45,000 PLUS COMMISSIONS JOB LOCATION NAIROBI DUTIES AND RESPONSIBILITIES Develop and Execute Marketing Strategies Create and implement comprehensive marketing plans aligned with overall business objectives.

Tailor strategies to support product positioning, pricing, promotion, and distribution.

Regularly review and refine strategies based on market trends and business performance.

Brand Development and Management Build a strong, recognizable brand identity across all customer touchpoints.

Oversee the development of brand guidelines, tone of voice, and visual identity.

Ensure consistency in brand messaging across campaigns, packaging, and communications.

Campaign Planning and Execution Plan, launch, and manage marketing campaigns to promote product awareness and sales.

Utilize a mix of traditional and digital marketing channels (social media, email, radio, activations, etc.). Coordinate with creative and media agencies to deliver engaging content and experiences.

Lead Generation and Market Expansion Identify new customer segments and untapped markets.

Develop B2B and B2C lead generation strategies, including promotions, sampling, activations, and partnerships.

Collaborate with the sales team to convert leads into long-term customers.

Market Research and Consumer Insights Conduct regular market research to gather insights on competitors, pricing, customer preferences, and industry shifts.

Use data to inform product development, campaign design, and market entry strategies.

Budget Planning and Management Prepare and manage the marketing budget, ensuring optimal allocation of resources.

Track expenses against performance to ensure efficient campaign execution.

Maximize return on marketing investment (ROMI) through data-driven decision-making.

Performance Tracking and Reporting Define campaign KPIs and track performance across various platforms.

Generate monthly reports highlighting campaign effectiveness, sales impact, and improvement areas.

Use analytics to optimize future marketing initiatives.

Stakeholder and Team Collaboration Work closely with cross-functional teams including sales, production, and product development.

Manage external relationships with marketing agencies, designers, printers, and event coordinators.

Foster a culture of innovation and collaboration within the team.

Digital Marketing and Social Media Oversight Drive brand engagement through social media, content marketing, SEO/SEM, and influencer partnerships.

Monitor and manage online reputation and customer engagement on digital platforms.

Event Planning and Product Launches Organize promotional events, product activations, and trade shows.

Develop marketing collateral and sales materials to support launches and campaigns.

Ensure post-event follow-ups and lead capture mechanisms are in place.

KEY REQUIREMENT SKILLS AND QUALIFICATION Diploma/Degree in Sales and Marketing or a related field Minimum 5 years of experience in marketing FMCG products, preferably processed food Proven success in brand building, campaign planning, and execution Strong ability to generate leads and convert them into customers Excellent communication, negotiation, and interpersonal skills Self-motivated, creative, and able to work independently with minimal supervision Strong analytical skills and proficiency in using marketing tools and software HOW TO APPLY If you meet the above qualifications, skills and experience share CV on Interviews will be carried out on a rolling basis until the position is filled.

Only the shortlisted candidates will be contacted.