Marketing Manager - FMCG

JOB TITLE: MARKETING MANAGER (FMCG) NATURE OF JOB: FULL TIME INDUSTRY: FMCG SALARY: KSHS.

180,000 JOB LOCATION: NAIROBI DUTIES AND RESPONSIBILITIES Marketing Strategy & Execution Develop and execute comprehensive, integrated marketing plans in alignment with company objectives, market conditions, and brand goals.

Lead annual marketing planning processes, including budget development, campaign calendar, and ROI tracking.

Define and implement brand positioning strategies to differentiate the company's product offerings in the market.

Brand Management Oversee all brand-building activities including advertising, media buying, PR, digital, and in-store activations.

Ensure brand consistency across all customer touchpoints (packaging, communication, promotions). Collaborate with cross-functional teams (Sales, R&D, Production) to ensure alignment of brand messaging and product delivery.

New Product Development & Launches Lead go-to-market strategies for new product development: market research, packaging design, pricing strategy, launch planning, and promotional execution.

Work closely with product development teams to ensure consumer insights and market needs are addressed in innovation pipelines.

Market Research & Consumer Insights Conduct and analyze qualitative and quantitative market research to understand consumer behavior, trends, and unmet needs.

Monitor competitor activities and provide strategic recommendations to maintain a competitive edge.

Use data and insights to refine marketing strategies, optimize product offerings, and drive customer acquisition and retention.

Campaign Management & ROI Analysis Plan, execute, and monitor all marketing campaigns – ATL, BTL, digital, and experiential.

Evaluate campaign effectiveness through KPIs and post-campaign analysis.

Optimize marketing spends to maximize ROI.

Team Leadership & Stakeholder Engagement Manage and mentor a small marketing team and external agencies.

Collaborate with sales and distribution teams to ensure marketing strategies are effectively translated into revenue growth.

Present marketing updates, performance metrics, and strategic recommendations to senior leadership.

KEY REQUIREMENTS, SKILLS AND QUALIFICATIONS Degree in Marketing, Business Administration, or related field Minimum of 10 years of progressive experience in FMCG marketing, with at least 3 years in the beverage industry (tea, coffee preferred) Demonstrated success in leading brand strategies, product launches, and market penetration initiatives Strong understanding of both traditional and digital marketing channels Proven experience in budget management and campaign ROI analysis HOW TO APPLY If you meet the above qualifications, skills and experience share CV on Interviews will be carried out on a rolling basis until the position is filled.

Only the shortlisted candidates will be contacted.