Digital Channel Manager

Purpose of the job

Manage the maintenance of all PEP web channels (Websites, Intranet, and WhatsApp). Effectively handle product and content update demands from departments, while implementing our SEO strategy to increase organic traffic.

Key Responsibilities

Management of web content

Product merchandising, maintenance and enrichment

Site content management

SEO

Develop and implement SEO strategies to grow organic traffic across websites

Optimisation of web channels. This will include:

Conducting extensive research to identify customer needs to drive new opportunities and create disruptive digital experiences

Web analytics, tracking & reporting

Web Product and Project Management

Front-end Product management (from ideation to implementation and execution)

Manage backlog, releases and frontend web channel budget

Ecommerce & Online performance:

Ecommerce & web objective performance optimisation

Manage business requirements driven by web channels, ie: goals, metrics, etc.

Relationship management

Collaborate with the broader teams to develop and introduce new site features.

Manage partners such as Web Designers, Developers and external partners or agencies to ensure all roadmap requirements are met & delivered