SALESFORCE MARKETING CLOUD ADMINISTRATOR

A Salesforce Marketing Cloud (SFMC) Administrator provides expert-level support and day-to-day management of our enterprise SFMC environment. This includes multiple active Business Units, integrations with Sales Cloud and other Martech platforms.

The Administrator will be responsible for maintaining operational integrity, ensuring compliance with deployment methodology, managing user and data governance, and supporting ongoing enhancements and integration efforts.

KEY RESPONSIBILITIES

SFMC Platform Administration

Maintain the configuration and structure of our multi-business unit SFMC instance

Manage Business Unit settings, hierarchy, user permissions, roles, and profile access

Monitor platform health and performance, and address issues as they arise

Ensure effective data management practices, including Contact and Subscriber management

Oversee usage of data extensions, data retention policies, and data model governance

Integration & Configuration

Manage and maintain integration between SFMC and Salesforce Sales Cloud (Estate Org)

Oversee and support integrations with external platforms (Customer Data Platform (CDP), Adobe Experience Manager (AEM), Medallia (VoC), Google BigQuery)

Configure and troubleshoot channel setups (Email Studio, Mobile Studio, CloudPages, etc.)

Coordinate with internal and third-party platform teams to ensure stable and secure data flows

Deployment and CI/CD Governance

Ensure compliance with our CI/CD (Continuous Integration / Continuous Deployment) methodology

Manage movement of assets between environments using Deployment Manager or SFMC APIs

Maintain documentation of configuration changes and release logs

Support UAT coordination, testing processes, and migration planning

User Support & Enablement

Set up and deactivate users, assign appropriate roles and permissions

Provide technical assistance and platform training to marketers and content creators across BUs

Act as a platform SME to support onboarding, troubleshooting, and configuration requests

Data and Compliance Oversight

Ensure GDPR, CAN-SPAM, and internal data governance policies are adhered to across all communications

Implement and maintain appropriate data sharing rules and contact model alignment across Business Units

Assist with data audits, access reviews, and compliance documentation as required

Reporting & Platform Optimization

Provide platform usage insights, license monitoring, and campaign performance data to relevant stakeholders

Identify and recommend improvements to platform structure, workflows, and automation processes

QUALIFICATIONS:

3-5 years of experience administering Salesforce Marketing Cloud in a complex, multi-BU environment

Strong understanding of SFMC modules including Email Studio, Journey Builder, Automation Studio, and Mobile Studio

Experience integrating SFMC with Salesforce CRM, CDPs, CMSs, analytics tools, and data lakes

Familiarity with CI/CD processes, release management, and documentation standards

Ability to collaborate with cross-functional teams in a matrixed organization

Vertical:

Technology