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Designer, Email

Company:
Critical Mass
Location:
Calgary, AB, Canada
Posted:
July 09, 2025
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Description:

The Designer is responsible for the development and execution of creative deliverables for email marketing campaigns and related digital assets. You’re a natural collaborator who enjoys working with multidisciplinary teams to bring creative ideas to life. You will contribute to the visual design, layout, and creative strategy for email marketing campaigns to ensure they align with our client’s brand goals.

Balancing creative thinking with strong communication skills, you are able to articulate your design decisions and collaborate effectively with team members and stakeholders.

You Will:

Design visually appealing email templates that align with brand guidelines

Ensure consistency in colours, fonts, imagery, and overall design across all email communications

Develop concepts, communicate ideas, and design solutions that meet or exceed strategic objectives in a highly collaborative environment

Collaborate with UX, Copywriters, fellow Designers, and marketing teams to create engaging campaigns

Balance creative development with client business objectives

Ensure copy tone and style are visually supported and consistent with the design

Participate in strategic brainstorming, campaign development, creative brief development, and creative execution

Work closely with core creative services disciplines (Design, Copywriting, UX) to deliver cohesive campaigns

Provide quality assurance of your creative deliverables

Build and maintain rapport with clients, partner agencies and vendors as required

Contribute to the innovative development of the creative department

You Have:

2+ years’ experience as a Designer in an agency or client-side environment—including experience with emails, landing pages, and marketing/advertising

Experience working on Email projects

Experience collaborating with Designers, Copywriters, UX, Strategists to achieve creative excellence

Strong communication skills

Ability to think creatively and articulate design concepts to clients and team members

Experience with brainstorming, campaign development, creative brief development, and creative execution

Ability to work on multiple projects simultaneously

Proven aptitude for quick creative thinking with acute attention to detail within demanding deadlines

Solid working knowledge of the latest design tools including Adobe CS, Sketch, Principle

What We Offer:

Global maternity and parental leave

Competitive benefits packages

Vacation, compassionate leave, sick days, and flex days

Access to online services for families and new parents

Summer Fridays (off at 3:00 PM local time every Friday)

Diversity and Inclusion Board with 13 affinity groups

Internal learning and development programs

Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.

We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.

We continually review ranges to address skills, experience and markets. Base salaries are determined during our interview process, by assessing a number of factors that include, but aren’t limited to, a candidate’s experience and skills relative to the scope and responsibilities of the position. For current CM employees, tenure will also be a consideration.

Salary Range

$95,000—$105,000 USD

Critical Mass is an equal opportunity employer.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based:

If Canada based:

If U.K. based:

If Costa Rica based:

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