Channel Marketing Manager

Job Description

Description:

Met-Cap Management is looking for a dynamic, strategic, and hands-on Channel Marketing Manager to lead the development and execution of impactful marketing strategies across our retail establishments. This role is a key driver of foot traffic, brand visibility, and customer experience in our stores and communities. The Channel Marketing Manager works closely with leadership and our creative team to ensure every store reflects the essence of our brand, while meeting performance goals.

If you're passionate about brick-and-mortar retail, and bringing a brand to life in physical spaces, we’d love to hear from you.

Essential Functions:

Development and Execution of Strategies

Regularly travel to retail locations to identify promotional, marketing, advertising, and incentive opportunities that are aligned with our brand vision, mission, and overall business objectives.

Develop tailored, actionable proposals and accurate budgets in partnership with leadership.

Work cross-functionally with Creative, Product, and Sales to effectively create, plan, and coordinate messaging, materials, communications, training, and other related activities to ensure timely delivery and display.

Mentor and supervise the store-level implementation of all promotional, marketing, advertising, and incentive campaigns to ensure excellence in execution.

Advertising, Public Relations and Local Outreach

Work with internal and external teams to secure and manage ad space (print, digital, local media) for store promotions and brand exposure.

Support PR efforts, including community partnerships, regional sponsorships, and in-store events tied to brand values and local engagement.

Brand Consistency & Visual Standards

Ensure the brand's visual identity is upheld across all stores by auditing signage, displays, and in-store messaging during visits.

Serve as the liaison between the Creative, Product, and Sales Team for visual direction and campaign updates.

Cross-Functional Collaboration

Partner Operations, Creative, Product, and Sales to align marketing efforts with overall company objectives.

Participate in cross-departmental meetings to provide retail marketing insights and advocate for store-level needs.

Performance Analysis & Optimization

Collect and analyze store-level marketing data (e.g., traffic patterns, promotion effectiveness, customer feedback).

Provide insights to improve future campaign performance and identify underperforming locations for targeted support.

Reporting & Communication

Maintain marketing calendars and share timelines with internal stakeholders.

Provide written and verbal updates to Chief Operating Officer, highlighting campaign performance, customer feedback, and recommendations.

Support for Store Openings & Remodels

Lead the marketing support for new store openings, remodels, or relocations, including promotion planning, community awareness, and grand opening coordination.

Other Duties

Please note this position description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this role. Duties, responsibilities and activities may change at any time with or without notice.Requirements:

5+ years of experience in retail marketing, with a strong background in brick-and-mortar retail.

Proven track record of executing campaigns that increase foot traffic and sales.

Strong knowledge of in-store merchandising, product positioning, and retail customer behavior.

Exceptional communication, presentation, and relationship building skills.

Experience managing advertising, public relations, and ad space placement preferred (digital, print, and in-store).

Comfortable working across departments and leading through influence.

Analytical thinker who can translate performance data into actionable strategies.

Valid Driver’s license and willingness to travel extensively across the New England.

Comfortable managing multiple projects in a fast-paced retail setting.

Physical Demands:

Regular travel to multiple retail sites, which may involve long hours of driving and extended time standing or walking in-store environments.

Occasional lifting and moving of promotional materials, displays, or store fixtures (up to 25 lbs).

Ability to adapt to various physical retail environments, including navigating tight spaces and working in different store layouts.

EEO Statement:

Employee must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship.

We are committed to an inclusive and diverse work environment. We are a proud equal opportunity employer that welcomes and strongly encourages all races, religions, nationalities, genders, the LGTBQIA+ community, and people with disabilities to apply. Our ability to attract and retain a talented and dedicated workforce that reflects the diverse backgrounds of those we serve is what drives our success. We continue to promote an environment of continuous learning, inclusion, mutual respect, and belonging to ensure our employees feel valued, seen, and heard.

Full-time