Analyst, CRM

At Bath & Body Works, everyone belongs. We are committed to creating a culture of belonging focused on delivering exceptional fragrances and experiences to our customers. We focus on recruiting, retaining, and advancing top talent. In addition, we work to improve our communities and our planet to help the world live more fully.

Summary

Overview

The CRM Analyst is responsible for supporting the end-to-end execution of omni-channel marketing campaigns across direct mail, email, SMS, and app channels, with a strong emphasis on offer execution, campaign segmentation, and operational reliability. This role plays a key part in maintaining seamless delivery by contributing to the technical setup, validation, and on-call support for campaign activations.

Key Responsibilities

Execute and support campaign implementation across direct mail, SMS, app, and email channels using marketing execution platforms and offer tools

Assist with segmentation logic, campaign setup, and QA to ensure accurate targeting and channel alignment

Own documentation and version control for offer data, rules, and redemptions, ensuring accuracy across cross-functional teams

Participate in an on-call rotation to troubleshoot urgent campaign or offer issues, partnering with technical and operational teams to resolve problems quickly and accurately

Investigate, escalate, and resolve campaign delivery issues with a data-driven, root cause-focused mindset

Track store test campaigns and maintain comprehensive documentation of test group logic and performance

Validate campaign populations through weekly count checks and monitor segmentation logic for accuracy and consistency

Perform pre-flight validation of offer setup and test redemption workflows in QA and production environments

Contribute to retrospective campaign analyses, focusing on executional success, audience logic, and operational learnings

Identify opportunities to optimize tools, documentation, and process to improve the quality, efficiency, and scalability of campaign operations

Provide QA support for peers and serve as a technical checkpoint in the execution process

Qualifications & Experience

1–3 years of experience in a fast-paced marketing operations, data analytics, or CRM environment

Familiarity with omni-channel retail marketing and campaign execution preferred

Strong analytical and technical troubleshooting skills with a proactive, operational mindset

Experience with SQL for audience segmentation or data validation; Snowflake experience is a plus

Experience in data warehouse environments such as Snowflake preferred

Exposure to campaign management platforms such as Unica, Hightouch, Tealium Custer Data Platform

Ability to prioritize in real-time and support escalations during on-call coverage

Comfortable translating technical findings into business-friendly language

Proficient in Microsoft Excel, Outlook, and SharePoint; knowledge of workflow or ticketing systems is a plus

Education

Bachelor's degree in Business, Marketing, Information Systems, or a related field, or equivalent relevant experience

Core Competencies

Lead with Curiosity & Humility

Build High Performing Teams for Today & Tomorrow

Influence & Inspire with Vision & Purpose

Observe, Engage & Connect

Strive to Achieve Operational Excellence

Deliver Business Results

Benefits

Bath & Body Works associates are the heart of our business. That’s why we're proud to offer benefits that empower you to Dream Bigger & Live Brighter. Benefits for eligible associates include:

Robust medical, pharmacy, dental and vision coverage. Plus, access to our onsite wellness center and pharmacy located at the Columbus, OH home office.

401k with company match and Associate Stock Purchase with discount

No-cost mental health and wellbeing support through our Employee Assistance Program (EAP)

Opportunity for paid time off and paid parental leave. Plus, access to family and lifestyle programs including a family building benefit, childcare discounts, and home, auto and pet insurance.

Tuition reimbursement and scholarship opportunities for post-secondary education programs

40% merchandise discount and gratis that encourages you to come back to your senses!

Visit bbwbenefits.com for more details.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required.

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: Los Angeles Fair Chance In Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance.

We are an equal opportunity action employer. We do not make employment decisions based on an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, pregnancy, genetic information, protected veteran status or any other legally protected status, and we comply with all laws concerning nondiscriminatory employment practices. We are committed to providing reasonable accommodations for associates and job applicants with disabilities. Our management team is dedicated to ensuring fulfillment of this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, associate activities and general treatment during employment. We only hire individuals authorized for employment in the United States.

Application window will close when all role(s) are filled.