Brand Manager

Job Title: Brand Manager

Department: Marketing

Reports To: VP Sales & Marketing

Role Purpose

To handle all marketing and purchasing activities related to designated brands.

Key Responsibilities

Manage operational tasks related to the brand.

Maintain contact with product suppliers.

Supervise merchandise set-up with Sales Manager and product managers to ensure optimal shelving.

Conduct regular field visits to stay updated with market developments.

Visit current and potential customers to expand the client base and coordinate PR events.

Perform feasibility studies before introducing new products.

Train merchandisers on promotional techniques and coordinate with Sales Manager.

Prepare regular reports on product performance.

Support sales monitoring and decision-making based on market demands.

Monitor product performance and suggest corrective actions with Finance and Sales teams.

Oversee advertising and promotional activities.

Manage stock ordering aligned with annual sales forecasts (with Finance and Supply Chain).

Monitor stock levels, including expiry dates and reordering needs.

Contribute to company sales forecasting and marketing strategy development.

Propose and supervise promotional schemes.

Recommend new products to boost company sales.

Qualifications

Bachelor's degree in Business Administration, Marketing, or related field.

Experience

Minimum of 3 years in a similar role.

Skills and Knowledge

Languages: Arabic, English, and French

Computer Skills: Proficient in MS Office; ability to learn statistical tools