Digital Media Strategist

Job Details

Earthley Headquarters - Columbus, OH

Full Time

Any

Description

Senior Digital Media Strategist — E-commerce

Location: Columbus, OH

Department: Marketing

Employment Type: Full-Time

Compensation: Starting at $60,000/year (commensurate with experience)

About Earthley

Our mission is simple: to change the way the world sees healthcare. We offer 100% clean, natural products, with no compromises and no toxins. Through education and transparency, we empower families to take control of their well-being. From herbal remedies to body care and supplements, every product is crafted with integrity, supported by research, and produced in-house.

Job Overview

Earthley Wellness is seeking an experienced Senior Digital Media Strategist with a strong background in e-commerce and advanced proficiency across major digital advertising platforms. This is not an entry-level position; we are looking for a strategic thinker and hands-on executor who can independently lead, scale, and optimize sophisticated paid media campaigns in a fast-paced, high-growth environment.

The ideal candidate will bring a combination of deep analytical skills, creative insight, and a genuine passion for natural wellness.

Objectives of This Role

Lead, manage, and optimize multi-channel paid advertising campaigns (Meta, Google, YouTube, Bing, and emerging platforms) to drive e-commerce growth and maximize ROI.

Analyze and report on advanced performance metrics (ROAS, CPA, LTV, conversion rate) to inform strategy and budget allocation.

Collaborate cross-functionally with creative, product, and leadership teams to develop compelling ad content and landing pages.

Identify and implement new growth opportunities, platform betas, and innovative ad strategies to stay ahead of industry trends.

Key Responsibilities

Develop and execute full-funnel paid media strategies for e-commerce, including prospecting, retargeting, and retention campaigns.

Launch, manage, and optimize campaigns on Meta Ads Manager, Google Ads (including Shopping and Performance Max), Bing Ads, and YouTube Ads.

Oversee audience segmentation, targeting, and bid strategies to maximize campaign efficiency and scale.

Manage six-figure+ advertising budgets and ensure optimal allocation across channels and campaigns.

Analyze campaign data using Google Analytics, Looker Studio, and other advanced analytics tools; provide actionable insights and recommendations.

Mentor and guide junior team members; serve as subject matter expert on paid media best practices.

Stay current on digital marketing trends, platform updates, and competitive landscape.

Coordinate with external agencies or freelancers as needed.

Required Skills and Qualifications

3+ years of hands-on digital marketing experience with a focus on e-commerce and paid media management.

Demonstrated expertise in Meta Ads Manager, Google Ads (including Shopping/Performance Max), Bing Ads, and YouTube Ads.

Advanced knowledge of Google Analytics, Looker Studio, or similar analytics/reporting platforms.

Proven success managing and optimizing large advertising budgets with measurable ROI.

Strong analytical, data interpretation, and problem-solving skills; ability to translate data into actionable strategies.

Experience collaborating with creative, product, and leadership teams in a fast-paced environment.

Excellent written and verbal communication skills; ability to present insights to stakeholders at all levels.

Preferred Qualifications

Direct experience in the e-commerce, wellness, or health-related industries.

In-depth understanding of holistic/natural health markets and consumer behavior.

Proficiency in ad funnel strategy, A/B and multivariate testing methodologies.

Experience with marketing automation, conversion rate optimization (CRO), and advanced audience targeting.

What We Offer

Competitive pay and health benefits package

Access to holistic healthcare

Paid time off and flexible work hours

$50 monthly allowance for free products and a 35% employee discount

A supportive, purpose-driven team culture

Join Our Mission

We invite you to apply if you are a senior-level digital marketer with a passion for natural wellness and a proven ability to drive e-commerce growth through advanced paid media strategies, we want to hear from you. Help us change the way the world sees healthcare, apply today!