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Sr. Director, Retail Sales Large Store Channel

Company:
fairlife
Location:
United States
Posted:
July 24, 2025
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Description:

fairlife, LLC is a Chicago-based nutrition company that creates great-tasting, nutrition-rich and dairy products to nourish consumers.

With over $3B in annual retail sales, fairlife’s portfolio of delicious, lactose-free, real dairy products includes: fairlife® ultra-filtered milk; Core Power® High Protein Shakes, a sports nutrition drink to support post-workout recovery; fairlife® nutrition plan™, a nutrition shake to support the journey to better health.

A wholly owned subsidiary of The Coca-Cola company, fairlife, LLC has been recognized by both Fast Company and Nielsen for its industry leading innovation.

To learn more about fairlife and its complete line of products, please visit fairlife.com.

job purpose: The Sr. Director, Retail Sales – Large Store Channel position is responsible for establishing the sales targets for the retail sales team and leading the team to meet the company objectives. Responsible for developing strategic sales plans based on company goals that will promote sales growth and customer satisfaction for the organization. Responsible for leading a sales team focused on the Large Store Channel that develops collaborative business building relationships with Key National Accounts, Coca-Cola North America customer teams, Coca-Cola Bottling Partners, and our Acosta customer teams. Responsible for working closely in collaboration with all fairlife departments (commercial, finance, insights, marketing, etc).

responsibilities:

Drive company goals through development of key retail customers across the large store channel

Develops annual sales plan in relation to the large store channel in support of organization strategy and objectives

Create and balance sales priorities for the large store retail channel and direct reports to deliver against

Directs implementation and execution of company priorities

Supports sales plan objectives in conjunction with marketing and commercial processes

Recommends sales strategies for improvement based on market research and competitor analyses

Manages the fluctuating large store retail sales budget, adjusting for needs within each brand, while maintaining fiscal responsibility

Builds, develops and enables direct reports to effectively perform sales activities

Performs other related duties as assigned

skills/qualifications required:

Bachelor’s degree in business administration, sales and marketing or related field/MBA Preferred

Proven successful sales leadership experience

5 years of sales leadership experience

A minimum of 8 years of sales account management experience required

Demonstrated ability to manage multiple priorities

Excellent written and oral communication skills

Ability to drive a results driven team of sales professionals to quota attainment

Proven ability to introduce and sustain consistent accountability practices

Financial and business acumen required to include overall budget management

position location: Remote, or Chicago, IL

travel: 50-75%

reports to: Vice President, Head of Retail Sales

*Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Base pay range:

$175,000—$210,000 USD

fairlife, LLC is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. All qualified applicants and employees will be given equal opportunity. Selection decisions are based on job-related factors.

In addition to its nondiscrimination commitment, the Company will also provide reasonable accommodation of qualified individuals with known disabilities unless doing so would impose an undue hardship on the Company. If you have a disability and would like to request accommodation in order to apply for a position with us, please email .

For Recruitment Agencies

At fairlife, we manage the majority of our hiring internally through our dedicated Talent Acquisition team, which is actively engaged in direct candidate sourcing. Most of our roles are filled through applications submitted via our careers site or through direct outreach by our team.

As our recruitment is primarily handled in-house, we work only occasionally with external agencies, and only those on our existing, pre-approved vendor list. At this time, we are not reviewing or expanding that list.

Unsolicited resumes or submissions from external agencies not authorized by our Talent Acquisition team will be considered direct candidate applications. As such, fairlife will not assume responsibility for any placement fees associated with these submissions.

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