Digital & Web Content Manager

Job Description

Position Summary:

The Manager of Web & Digital Services leads the organization's digital presence and strategy, reporting directly to the Senior Director of Marketing & Communications. This role is responsible for website management and maintenance – including the Alliance site and any child sites, SEO/SEM initiatives, working alongside the Marketing & Content Specialist on digital marketing campaigns and initiatives, and leveraging technology to enhance member experience.

Key Responsibilities:

Oversee website content, functionality, and user experience, ensuring integrity of site architecture and accuracy of information

Proactively coordinate with teams and departments to organize and structure web content, managing workflows and requests while considering necessary deadlines and team needs

Managing the registration and renewal of domain names and Configuring Domain Name System (DNS) settings to ensure proper mapping of domain names to IP addresses.

Lead SEO/SEM efforts to improve web and overall digital visibility and reach

Analyze metrics and provide reports and recommendations for optimization across web and digital platforms, including to paying advertisers

Ensure digital accessibility compliance and security across platforms

Identify emerging digital trends and technologies relevant to the organization

Support Marketing & Content Specialist in implementing advertisements across Alliance platforms/offerings

Work collaboratively with the Marketing & Content Specialist to develop, support, and implement digital marketing strategies

Collaborate with IT on technical requirements and implementation

Manage digital vendor relationships and contracts

Assist members with login credentials and accessing the website as requested

Qualifications:

Bachelor's degree in Web Development, Digital Marketing, or related field

5+ years of experience in web management & digital marketing

Basic understanding of HTML code; proficiency in Content Management Systems, such as WordPress

Understanding of database integration with the website and other systems

Strong understanding of SEO/SEM principles and best practices

Experience with creating and maintaining web analytics tools for real time reporting and data-driven decision making

Proficiency with content management systems and digital marketing platforms

Knowledge of digital accessibility standards

Strong project management skills

About the National Alliance for Care at Home:

The National Alliance for Care at Home is the leading authority in transforming care in the home. The Alliance is the unifying voice for those providing and receiving healthcare through all stages of life. As part of our Public Affairs team, the Public Affairs Specialist will play a vital role in shaping impactful advocacy efforts and building a stronger voice for care at home.

Full-time

Fully remote