Sr. Mgr. Digital Analytics & Insights

**POSITION SUMMARY:** As Republic Services takes our Digital Customer Experiences to a new level, we are looking for a Senior Manager, Digital Analytics & Insights . This customer-centric digital team is focused on driving revenue growth and customer retention.

The Senior Manager, Marketing Analytics & Insights will lead the building and execution of the analytics strategy that empowers the organization to pinpoint digital experiences, to test and optimize, and provide customer-facing teams with the data to efficiently support customer conversations.

Additionally, this role would support our broader Customer Zeal initiatives such as streamlining our response to customer service inquiries and mastering our operational data.

This is an exciting time to join this dynamic team that is transforming our customer's experience!

**PRINCIPAL RESPONSIBILITIES:** + Builds and leads team of digital marketing analysts and related development personnel who will provide day-to-day analysis to identify anomalies and opportunities across the Customer Zeal portfolio + Creates and owns process to communicate and track action identified by analysts with digital peers and stakeholders, connecting opportunities to the overall corporate strategy.

+ Leads KPI definition, reporting and analysis across the multi-year Customer Experience transformation roadmap.

+ Develops a leading omni-channel digital analytics strategy that outlines the framework and path to transform into a data-driven organization inclusive of people, processes, and technology.

+ Drives execution of digital marketing analytics strategy partnering with stakeholders and IT.

+ Creates and institutionalizes a test and experimentation culture across digital touchpoints via defined parameters based on statistical significance and an integrated technology set to efficiently create A/B and multivariate tests.

+ Proactively identifies and analyzes key drivers behind digital marketing performance and delivers insights to channel owners to optimize online user experience and performance of media spend.

+ Reviews the analytics technology stack and provides recommendations for optimization in accordance with new technology or business needs.

+ Support the Field Program Management organization (Case Management) with the development, research, and execution of key initiatives by way of historical data analysis, test results analysis, and ongoing insights.

+ Support customer data personalization initiative with shared audience definition and standards.

+ Own the unified digital customer self-service success metrics and KPIs, inclusive of environmental solutions touchpoints + Support demand generation vendor integrations of behavioral data to better target and report success in campaigns + Manage team of development resources to define technical implementation standards of new measurement protocols in line with industry advancements.

+ Performs other job-related duties as assigned or apparent.

**QUALIFICATIONS:** + 8+ years' experience evaluating, implementing and using enterprise tag management, web analytics, and/or testing technologies + Knowledge of digital marketing tactics and supporting technology stack (search, paid advertising, email, website including eCommerce, marketing automation, CRM) + Experience with data visualization tools (Tableau, SFDC, PowerBI, etc.) + Strong experience with SQL and other structured & unstructured databases and repositories + Experience in modern data architecture, inclusive of data virtualization & storage (Denodo, Snowflake, etc.) + Measurement-adjacent MarTech experience, such as session replay, testing tools, personalization engines, and other digital customer experience tools + Demonstrates strong analytical curiosity + Ability to communicate clearly and effectively across levels and functions.

+ Excellent oral and written communication skills.

**MINIMUM QUALIFICATIONS:** + 8 years of progressive digital marketing experience + 5 years of web analytics experience.

+ 2 years of enterprise analytics experience **ROLE HIGHLIGHTS:** + Expertise in enterprise and customer analytics.

+ Proficient in Adobe Analytics, Adobe Launch, SQL, Snowflake, and Denodo.

+ Experienced in leading teams and driving strategic initiatives.

+ Skilled in translating data into compelling narratives.

+ Capable of leveraging data to influence business and executive decisions.

**Rewarding Compensation and Benefits** Eligible employees can elect to participate in: - Comprehensive medical benefits coverage, dental plans and vision coverage.

- Health care and dependent care spending accounts.

- Short- and long-term disability.

- Life insurance and accidental death & dismemberment insurance.

- Employee and Family Assistance Program (EAP). - Employee discount programs.

- Retirement plan with a generous company match.

- Employee Stock Purchase Plan (ESPP). _The statements used herein are intended to describe the general nature and level of the work being performed by an employee in this position, and are not intended to be construed as an exhaustive list of responsibilities, duties and skills required by an incumbent so classified.

Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the Company._ EEO STATEMENT:Republic Services is an equal opportunity employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, protected veteran status, relationship or association with a protected veteran (spouses or other family members), genetic information, or any other characteristic protected by applicable law.

**ABOUT THE COMPANY** Republic Services, Inc.

(NYSE: RSG) is a leader in the environmental services industry.

We provide customers with the most complete set of products and services, including recycling, waste, special waste, hazardous waste and field services.

Our industry-leading commitments to advance circularity and support decarbonization are helping deliver on our vision to partner with customers to create a more sustainable world.

In 2023, Republic's total company revenue was $14.9 billion, and adjusted EBITDA was $4.4 billion.

We serve 13 million customers and operate more than 1,000 locations, including collection and transfer stations, recycling and polymer centers, treatment facilities, and landfills.

Although we operate across North America, the collection, recycling, treatment, or disposal of materials is a local business, and the dynamics and opportunities differ in each market we serve.

By combining local operational management with standardized business practices, we drive greater operating efficiencies across the company while maintaining day-to-day operational decisions at the local level, closest to the customer.

Our customers, including small businesses, major corporations and municipalities, want a partner with the expertise and capabilities to effectively manage their multiple recycling and waste streams.

They choose Republic Services because we are committed to exceeding their expectations and helping them achieve their sustainability goals.

Our 41,000 team members understand that it's not just what we do that matters, but how we do it.

Our company values guide our daily actions: + **Safe** : We protect the livelihoods of our colleagues and communities.

+ **Committed to Serve** : We go above and beyond to exceed our customers' expectations.

+ **Environmentally Responsible:** We take action to improve our environment.

+ **Driven** : We deliver results in the right way.

+ **Human-Centered:** We respect the dignity and unique potential of every person.

We are proud of our high employee engagement score of 86.

We have an inclusive and diverse culture where every voice counts.

In addition, our team positively impacted 4.6 million people in 2023 through the Republic Services Charitable Foundation and local community grants.

These projects are designed to meet the specific needs of the communities we serve, with a focus on building sustainable neighborhoods.

**STRATEGY** Republic Services' strategy is designed to generate profitable growth.

Through acquisitions and industry advancements, we safely and sustainably manage our customers' multiple waste streams through a North American footprint of vertically integrated assets.

We focus on three areas of growth to meet the increasing needs of our customers: recycling and waste, environmental solutions and sustainability innovation.

With our integrated approach, strengthening our position in one area advances other areas of our business.

For example, as we grow volume in recycling and waste, we collect additional material to bolster our circularity capabilities.

And as we expand environmental solutions, we drive additional opportunities to provide these services to our existing recycling and waste customers.

**Recycling and Waste** We continue to expand our recycling and waste business footprint throughout North America through organic growth and targeted acquisitions.

The 13 million customers we serve and our more than 5 million pick-ups per day provide us with a distinct advantage.

We aggregate materials at scale, unlocking new opportunities for advanced recycling.

In addition, we are cross-selling new products and services to better meet our customers' specific needs.

**Environmental Solutions** Our comprehensive environmental solutions capabilities help customers safely manage their most technical waste streams.

We are expanding both our capabilities and our geographic footprint.

We see strong growth opportunities for our offerings, including PFAS remediation, an increasing customer need.

**SUSTAINABILITY INNOVATION** Republic's recent innovations to advance circularity and decarbonization demonstrate our unique ability to leverage sustainability as a platform for growth.

The Republic Services Polymer Center is the nation's first integrated plastics recycling facility.

This innovative site processes rigid plastics from our recycling centers, producing recycled materials that promote true bottle-to-bottle circularity.

We also formed Blue Polymers, a joint venture with Ravago, to develop facilities that will further process plastic material from our Polymer Centers to help meet the growing demand for sustainable packaging.

We are building a network of Polymer Centers and Blue Polymer facilities across North America.

We continue to advance decarbonization at our landfills.

As demand for renewable energy continues to grow, we have 70 landfill gas-to-energy projects in operation and plan to expand our portfolio to 115 projects by 2028.

**RECENT RECOGNITION** + Barron's 100 Most Sustainable Companies + CDP Discloser + Dow Jones Sustainability Indices + Ethisphere's World's Most Ethical Companies + Fortune World's Most Admired Companies + Great Place to Work + Sustainability Yearbook S&P Global