Digital Content & Creative Lead

No Relocation Assistance Offered

Job Number #167762 - Cali, Valle del Cauca, Colombia

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

Job Summary

The Digital Content & Creative Lead is responsible for driving the creation and implementation of engaging digital content, blending traditional creative excellence with cutting-edge AI-driven optimization strategies. This role leads the Content LAB team, overseeing both established creative projects (40% workload) and the strategic integration and execution of AI-powered content optimization for Product Detail Pages (PDPs) (60% workload). The lead will ensure all content adheres to digital industry standards, best practices, and company brand guidelines, while fostering innovation and efficiency across all digital channels.

Responsibilities/Accountabilities

Strategic Thinking & Project Management: Provide strategic direction and project management to solve complex communication challenges, balancing traditional creative demands with AI-driven content initiatives.

AI-Driven Content Optimization Leadership (60% workload):

Lead the development and implementation of AI-powered content creation for Product Detail Pages (PDPs), focusing on optimizing copy and imagery for enhanced visibility and conversion.

Oversee the application of AI tools (e.g., AI Hub, DALL·E, Photoshop for image generation; AI Assistants for copywriting) and ensure adherence to prompting best practices and guardrails.

Drive the measurement and analysis of AI-optimized content performance using tools like Profitero and Vizit, translating insights into actionable strategies for continuous improvement.

Champion the adoption and scaling of Generative AI content creation across various categories and markets worldwide.

Traditional Digital Content Production & Management (50% workload):

Lead the production and implementation of assets for LATAM digital and eCommerce campaigns, including static and animated banners, videos, images, and eContent toolkits.

Manage resources, including graphic designers, video editors, and content administrators, ensuring efficient workflow and on-time delivery for all Content LAB projects.

Maintain strong relationships with main stakeholders (Digital, eCommerce, Agencies, Marketing, Customer Development, GIT teams) to ensure effective coordination and alignment of activities.

Implement content guidelines for all brands and ensure all deliverables comply with market best practices and company guidelines.

Team Leadership & Development: Empower and lead the Content LAB team, fostering their growth in both traditional creative skills and new AI content optimization capabilities. Conduct performance reviews and development plans for the team.

Process and Quality Assurance: Establish and evolve processes to ensure consistency, improve project visibility for all stakeholders, and maintain high standards of quality and compliance for all digital content, both human-created and AI-generated.

Range of Qualifications

Level of Education: Graduation

Years of Experience: 5+ years, with at least 4+ years leading teams.

Functional Experience and Technical Skills:

5+ years in digital marketing coordination, digital creative team coordination, or operations direction in an agency.

Knowledge of digital fundamentals: websites, search, digital media, CRM/database marketing, social media, mobile marketing, measurement & optimization.

Up-to-date with trends and best practices in creativity, project and team management.

Technical knowledge of website design, brand creation, graphic design, video creation and edition, UX, UI Preferable.

Experience with digital/creative agencies and offshore resources.

Experience with digital tools and software for developing digital assets (Adobe Creative Cloud, PM Atlassian tools, Google tools).

English fluent

External and Internal Contacts:

Internal: Divisional IBE teams, Brand Managers, Consumer Affairs, Legal, IBE LATAM team, Digital Commerce teams from around the world.

External: Agency partners and other suppliers

Required Functional Competencies

List the top 3 Functional competencies required to successfully perform the generic job

Competencies

Behaviors

Digital

Operational knowledge of digital fundamentals, including IMC, advertising/creative best practices, web content development, search, mobile marketing, social media use and guidelines, digital media landscape, CRM/email marketing, KPI development and management. Deep understanding of AI's impact on these areas.

Project Management

Focused on the operational excellence of the team. Up-to-date with trends and best practices in project and team management, including agile methodologies for AI-driven projects. Able to evolve operational processes to increase efficiencies and service levels.

Leading Change

Experiment with solutions that can contribute to the reduction of manual labor and increase BEX capacity, specifically through the adoption and scaling of AI technologies in content creation.

Required Personal Leadership Competencies

List the top 3 Personal Leadership competencies required to successfully perform the generic job

Competencies

Behaviors

Driving Innovation / Business Perspective

Flexible approach to problem-solving leading to effective and creative solutions.

Encourage creativity and innovation in all aspects of work, particularly in leveraging AI.

Integrate external best practices and trends in digital content and AI.

Planning / Priority Setting

Align goals, objectives, and resources with business needs across functions, effectively prioritizing between traditional content production and AI content optimization projects.

Monitor progress and adapt plans according to changes in circumstances.

Developing and Coaching People / Communicate Effectively

Clearly and simply express ideas and concepts. Provide feedback and address performance issues, coaching the team on new AI tools and workflows

Delegate work that is challenging, motivating, and empowering, helping people grow professionally in the evolving digital content landscape.

Our Commitment to Inclusion

Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.

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