Marketing Content Specialist

Job Description

Real Estate Marketing Specialist – Lead Generation & Brand Growth

Are you an excellent real estate marketer who knows how to generate and convert leads like a pro? Do you thrive in a fast-paced, high-performance environment? If so, Team Gosney wants YOU.

What You’ll Do:

Lead Generation & PPC – Create, manage, and optimize Facebook, Google PPC, and YouTube ads for high-quality buyer & seller leads.

Brand Growth & Content Strategy – Develop compelling social media, email campaigns, and video content to position our team as the top real estate brand in multiple states.

Conversion Optimization – Build high-converting funnels and refine follow-up strategies to increase closing rates.

Tech & CRM Integration – Optimize Follow Up Boss (or similar CRM), automation, and retargeting campaigns.

Performance Tracking & ROI Focus – Track results, analyze data, and make strategic adjustments for max revenue impact.

What You Bring:

Proven success in real estate marketing, lead gen, and conversion strategies

Experience running paid ads (Google, Facebook, YouTube) with measurable results

Strong copywriting & branding skills to make listings and campaigns stand out

Familiarity with email marketing (BombBomb, MailChimp), retargeting, and automation

Ability to collaborate with a high-performance real estate team

Why Join Team Gosney?

We provide the budget—you make the magic happen

No red tape—just results-driven execution

Work directly with a powerhouse team of top producers

Competitive salary + performance-based bonuses

$32,500 - $55,000 yearlyResponsibilities:

Real Estate Marketing Specialist – Job Responsibilities

Lead Generation & Digital Advertising

Plan, execute, and optimize Google PPC, Facebook, and YouTube ad campaigns to generate high-quality buyer & seller leads and Websites

Manage advertising budgets efficiently to maximize ROI

Implement retargeting and remarketing strategies to increase conversion rates

Monitor and analyze lead quality, cost per lead (CPL), and conversion rates

Social Media & Content Marketing

Develop and execute a social media strategy across Facebook, Instagram, LinkedIn, and YouTube

Create engaging content, including videos, infographics, and posts that drive engagement and leads

Manage and grow the company’s organic reach & social presence

Oversee listing promotion and property marketing across digital platforms

CRM & Marketing Automation

Optimize and manage the team’s CRM (Follow Up Boss, or similar) for efficient lead nurturing

Set up email drip campaigns, SMS sequences, and retargeting strategies to convert leads into closings

Work closely with ISAs and agents to ensure leads are properly followed up with

Branding & Positioning

Craft compelling listing presentations, agent marketing materials, and team branding

Design and refine high-converting landing pages and funnels

Ensure consistent brand messaging across all digital platforms

Performance Analysis & Strategy Optimization

Track and report key marketing KPIs, including lead volume, cost per acquisition (CPA), and conversion rates

Continuously test and improve ad creatives, email subject lines, and landing pages

Provide insights and recommendations based on marketing performance data

Collaboration & Growth Strategy

Work closely with agents, ISAs, and leadership to align marketing efforts with sales goals

Stay ahead of real estate marketing trends, technologies, and best practices

Identify new lead sources and opportunities for growth

Ideal Candidate:

Proven experience in real estate marketing, digital ads, and conversion-focused campaigns

Strong background in paid advertising, social media growth, and branding

Ability to analyze data and make ROI-driven marketing decisions

Experience with email marketing, automation, and CRM optimization

Highly organized, creative, and results-driven

2+ years of experience in content creation and marketing

Proficiency in creating and editing digital content

Strong writing skills with attention to detail

Knowledge of digital marketing strategies and trends

Experience with spreadsheets and data analysisAbout Company

Why Choose TG Real Estate?

As part of an elite group of brokerages, we've been selected by renowned real estate platforms to receive high-quality leads throughout OHIO with ZILLOW FLEX.

The reason?

We excel at teaching our agents how to convert leads into successful transactions.

Our proven training program empowers you to construct your own lead generation strategies and use the live tour connections we receive from our partners to boost your business expansion. Our agents often secure an additional 2-3 escrows a month within their first 90 days, thanks to our system and support.

Full-time