Marketing Campaign Strategist

Job Description

Wire 3 is dedicated to providing affordable, high-speed, and high-bandwidth internet services to households in our local communities. Our mission is to not only deliver the best internet experience in Florida, but also provide the exceptional customer care our customers deserve. With cutting-edge fiber optic technology at its core, Wire 3 ensures ultra-fast, reliable connections, minimizing disruptions and maximizing your online experience.

Backed by private equity, Wire 3 is on an exciting trajectory of rapid growth. We’re actively seeking driven, talented individuals to join our team of passionate and collaborative professionals who share a common vision of excellence. If you’re looking to be part of a dynamic and fast-growing organization, we’d love for you to help us continue delivering industry-leading service to our customers.

JOB OVERVIEW:

Wire 3 is seeking a Campaign Strategist at the manager level to lead the planning, development, and execution of multi-channel marketing campaigns that drive customer acquisition and brand visibility. This role will serve as the bridge between strategy and execution, owning campaign planning from request through performance analysis. You’ll collaborate with internal teams and external partners to craft high-impact, locally relevant campaigns that scale across markets and are results driven.

RESPONSIBILITIES:

Campaign Strategy

Develop integrated marketing campaign strategies to support new market launches, product

promotions, brand initiatives, and competitively saturated areas

Create campaign briefs that align with business objectives, target audience insights, and local market

dynamics

Partner closely with sales, events, operations, and research and development to ensure campaigns are

cross-functionally aligned

Develop and maintain a yearly campaign calendar and plan

Execution & Coordination

Oversee campaign timelines, asset development, and internal reviews to ensure smooth market delivery

for presentation and consistency

Coordinate messaging across multiple channels for cohesive execution

Manage third-party vendors/partners involved in campaign delivery, including local media outlets

Communicate campaign initiatives and processes interdepartmentally, ensuring the correct stakeholders

are knowledgeable in public facing messaging

Measurement & Optimization

Track and report on key campaign metrics such as impressions, quantity of leads generated, conversion

rates, and ROI/OKR

Analyze performance data and customer feedback to identify opportunities for optimization, advanced

testing, and market theory

Refine targeting strategies based on market feedback and campaign performance trends

Team & Process

Serve as a subject matter expert on campaign strategy within the marketing team

Contribute to the development of campaign planning tools, documentations, reporting, and processes/automations to improve scalability, functionality, and efficiency

Mentor junior marketing team members involved in supporting campaign execution

Standardize area specific marketing requests and campaign launch processes from start to finish

This role may require stepping beyond core responsibilities to support broader initiatives and cross-functional requests.

REQUIRED SKILLS / ABILITIES:

Proficiency with Adobe Creative Suite, Microsoft Suite, CRM (HubSpot), billing platforms, and project

management tools

Experience establishing and enforcing brand standards and consistency

Excellent written and verbal communication skills

Proven ability to lead multi-channel campaigns from concept to completion with measurable results

Strong project management skills with attention to detail and the ability to manage multiple moving pieces at once

Preferred

Continued studies or completion of a graduate degree in a related field

Experience in B2C and B2B fiber internet sales in high-growth startup environments

Experience supporting marketing attribution models

Proven track record of training team members and

EDUCATION / EXPERIENCE:

Bachelor’s degree in marketing, business, communications, or related field

5+ years of experience in marketing with at least 2+ years focused on campaign management or strategic market planning

PHYSICAL REQUIREMENTS:

Most work performed in a climate-controlled office environment

This can be performed remotely with occasional travel to Rochester, NY and Longwood, Florida offices.

BENEFITS:

Company-paid premiums for medical, dental, and vision insurance for you and your dependents

Dynamic environment with diverse growth opportunities

Emphasis on learning and development to support career and personal growth

Work-life balance - 120 hours paid time off (PTO) after 90-day probation period

40 hours of paid sick leave

6 major paid holidays off

401(k) plan with company match.

EOE STATEMENT:

Wire 3 is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: Wire 3 is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Wire 3 are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, sex, national origin, disability status, veteran status, domestic violence victim status or any other characteristic protected by the laws or regulations in the locations we operate. Wire 3 will not tolerate discrimination or harassment based on any of these characteristics. Wire 3 encourages applicants of all ages.

Full-time

Hybrid remote