Associate Analyst, Digital Marketing

At Bath & Body Works, everyone belongs. We are committed to creating a culture of belonging focused on delivering exceptional fragrances and experiences to our customers. We focus on recruiting, retaining, and advancing top talent. In addition, we work to improve our communities and our planet to help the world live more fully.

The Associate Analyst role supports the daily execution of the email marketing program for Bath & Body Works. The role will support downstream campaign planning and ingest promotional/business change, including seasonal campaigns, product launches, promotions, testing, and brand initiatives. They coordinate creative trackers, plan subject lines, implement campaign names, review email creative, and ensure promotional accuracy.

Responsibilities

Manage email creative tracker and contribute to daily messaging and segmentation strategies for the email program to drive traffic and demand, while retaining customers and delivering long-term value.

Review creative routes and email proofs for seasonal/thematic and daily messaging support; liaise with marketing peers, creative, and operations partners as necessary on corrections and approvals.

Streamline business changes; refine email plans for better channel performance and adaptability.

Partner with Analyst to review subject line and pre-header copy strategies to maximize response rates.

Support test and learn agenda/calendarization with the team.

Partner with key internal teams outside of marketing to orchestrate email planning and execution, including but not limited to CRM, operations, finance, and site merchandising teams.

Keep a pulse on competitor email programs, identifying trends and potential messaging opportunities to increase overall performance and better connect with customers.

1-2 years of marketing experience

Retail/e-commerce or previous email experience preferred

Attention to detail with strong written and verbal communication skills.

Be a self-starter that can work both independently and in a collaborative environment producing accurate work.

Ability to multi-task, self-manage multiple projects, meet quickly-approaching deadlines, and adapt to quickly shifting priorities.

Proficiency with Excel, PowerPoint, SharePoint, and other similar office/collaboration software

Education

Bachelor’s degree or equivalent experience required

Core Competencies

Lead with Curiosity & Humility

Build High Performing Teams for Today & Tomorrow

Influence & Inspire with Vision & Purpose

Observe, Engage & Connect

Strive to Achieve Operational Excellence

Deliver Business Results

Benefits

Bath & Body Works associates are the heart of our business. That’s why we're proud to offer benefits that empower you to Dream Bigger & Live Brighter. Benefits for eligible associates include:

Robust medical, pharmacy, dental and vision coverage. Plus, access to our onsite wellness center and pharmacy located at the Columbus, OH home office.

401k with company match and Associate Stock Purchase with discount

No-cost mental health and wellbeing support through our Employee Assistance Program (EAP)

Opportunity for paid time off and paid parental leave. Plus, access to family and lifestyle programs including a family building benefit, childcare discounts, and home, auto and pet insurance.

Tuition reimbursement and scholarship opportunities for post-secondary education programs

40% merchandise discount and gratis that encourages you to come back to your senses!

Visit bbwbenefits.com for more details.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required.

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: Los Angeles Fair Chance In Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance.

We are an equal opportunity action employer. We do not make employment decisions based on an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, pregnancy, genetic information, protected veteran status or any other legally protected status, and we comply with all laws concerning nondiscriminatory employment practices. We are committed to providing reasonable accommodations for associates and job applicants with disabilities. Our management team is dedicated to ensuring fulfillment of this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, associate activities and general treatment during employment. We only hire individuals authorized for employment in the United States.

Application window will close when all role(s) are filled.

Schedule: Full-time

Shift: Day Job

Travel: