On Premise Channel Manager - Tidewater

Job Description

This is a remote position with an ideal base location in Virginia Beach/Norfolk. The position will be responsible for markets such as Virginia Beach, Norfolk, & Williamsburg areas.

What the Role Is

The On-Premise Channel Manager will be responsible for the execution of the company's on-premise strategic initiatives in the Virginia Beach/Norfolk market. This individual will execute at the field level in on-premise accounts and will require the ability to evaluate, implement, and execute such programs within our brand strategies. Additionally, the successful candidate will lead, direct, train, and manage local distributor sales teams.

How You Will Spend Your Time?

Managing distributors on a day-to-day basis, ensuring adherence to our brand policies, distribution objectives are achieved, and promotional activity is taking place

Training distributor salespeople, observing competitive market activity, and evaluating distributor execution against our initiatives

Supporting the Regional Manager

Meet with key on-premise accounts within the assigned area to develop strong working relationships

Present and leverage our brands for increased volume and assist distributor in attaining our goals and objectives

Be visible at the distributor office, meeting with sales representatives and management to ensure share of mind

Align with key local events and participate where the opportunity fits our strategy, including execution of national initiatives in your local market

Act as primary contact for distributor sales teams to ensure they are informed of local and national objectives and programs, while providing support for all sales-related activities

Execute product seminars at accounts and with the distributor sales teams

Provide National Account Mandate compliance updates as they are required

Stay informed of customer and consumer trends

Maintain a calendar of activities and promotions, ensuring distributor and third-party agencies have successful communications

Provide a monthly market activity report to Regional Manager, including a list of objectives, accomplishments, competitive activity, special projects and/or any specific needs

Provide market and competitive brand updates to the Regional Manager, including timely and accurate communication of changing field conditions that may affect volumes, as well as staffing changes at distributor and competitors

Review programs and execution updates with distributor management

Provide feedback on effectiveness of marketing and sales initiatives including programs, POS, advertising, etc.

Special projects such as verifying pricing and or distribution at on-premise accounts

20% of the time may be devoted to the off premise segment, pending guidance from the Regional Manager

Any and all other duties as assigned.

Who You Are…

Bachelor’s degree in Business Administration or related discipline

Five (5) plus years’ work-related experience in distilled spirits/wine supplier industry

Analytical skills, in particular gathering data from a wide variety of sources, and presenting it in formats suitable for a wide variety of audiences

Sales and Marketing — Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems

Good managerial and effective presentation skills

Strong oral and written communication skills

Excellent interpersonal skills

Proficient using Microsoft Office including Microsoft Word, Excel, and PowerPoint

Valued but not Required Skills and Experience:

Emphasis in Management and/or Marketing

Advanced computer proficiency

Physical Requirements

While performing job duties, the employee is occasionally required to stand; walk; use hands and fingers to handle or feel objects, use of computer; and reach with hands and arms. Employee must occasionally lift and/or move up to 20 pounds.

Benefits

Paid Vacation

11 Paid Holidays

Health, Dental & Vision eligibility from day one

FSA/HSA

401K match

EAP

Maternity/Paternity Leave

Heaven Hill and its affiliates are committed to fostering a diverse workforce as an Equal Employment Opportunity company. We invite applications from candidates of all backgrounds, without regard to race, religion, color, sex, sexual orientation, natural origin, gender identity or expression, age, disability, veteran status, or any other legally protected characteristic.

Fully remote