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Sr. Manager Sales Strategy

Company:
Bel Brands USA
Location:
Manhattan, NY, 10001
Posted:
June 24, 2025
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Description:

Country: United States

City: New York

Job Family: Sales

Contract Type: Unlimited-term

Job ID: 52297

Sr. Manager Sales Strategy

Bel, makers of iconic brands including GoGo squeeZ, Babybel, The Laughing Cow, and Boursin is a growing global company that values your contributions, strives to create a sense of belonging for everyone and offers career growth and development opportunities, as well as competitive total compensation and meaningful well-being benefits from day one. For All, For Good, our company signature, reflects Bel’s commitment to sustainability and healthier and responsible food for all. The company has headquarters in Chicago (Bel Brands USA) and New York City (GoGo Squeez) and operates 4 manufacturing plants in Little Chute, WI; Brookings, SD; Traverse City, MI; and Nampa, ID.

Job Description Summary

GoGo squeeZ is seeking a Sr. Manager, Sales Strategy to elevate its better-for-you snacking initiatives by collaborating with internal and external stakeholders. This role will work closely with the branded marketing and field sales teams to commercialize go-to-market strategies across the GGS portfolio. As a key cross-functional leader, this individual will develop and deliver sales strategies aligned with the annual operating plan and tailored for specific channels. Strong people management skills are essential, as they will lead the Sales Coordinator to ensure seamless execution of material deployment.

Essential Duties and Responsibilities

Partner with brand to commercialize annual operating plan

Partner with field sales to enhance marketing plans

Develop and commercialize strategy to elevate GGS portfolio within key Channels

Responsible for aligning and strategizing with Brand and developing and deploying Brand strategy to the Sales organization.

Develops and deploys several key outputs; Channel Strategies / Plans, Sales Playbooks & Customer Segmentation.

Assists in managing on-going Sales Communications/operations

Skills and Qualifications

Bachelor’s degree: Masters Preferred

8+ years of proven experience in a Sales Strategy or related role required

Experience managing people required

Proven experience in Commercial, Go-To-Market, Sales, or Marketing

Understands the operational needs of customers

Cross functional leader

Strategic thinker with an understanding on Commercial execution

Exceptional communication skills across variety of different levels within the organization

Ability to work cross-functionally and manage multiple projects simultaneously.

Working Conditions

Work is performed in a hybrid office environment and #LI-Hybrid. Hours of work will generally be during regular business hours with at least 40 hours a week. At times there will be some variation in work hours due to special projects, deadlines and other concerns. Up to 5% business travel may be required.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Acknowledgement

This job description describes the general nature and level of work performed by the employee assigned to this position. It does not state or imply that these are the only duties and responsibilities assigned to the job. The employee may be required to perform other job-related duties as requested management. All requirements are subject to change over time and to possible modifications to reasonably accommodate individuals with a disability.

Total Rewards

Base Salary: $135,000 - $175,000

Bonus opportunity: 20%

20 days PTO

4% match on 401k

Health care by Cigna

Free Vision & Dental

Hybrid work schedule in NYC

Bel Brands is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, disability status or any other basis protected by applicable federal, state, or local laws. Bel Brands prohibits harassment of applicants or employees based on any of these protected categories. It is also Bel Brand’s policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions.

Bel Brands is committed to recruiting, hiring and promoting people with disabilities and veterans. If you need an accommodation or assistance in using the website, please call .

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