Responsibilities:
Product Positioning and Messaging: Develop compelling positioning, messaging, and value propositions that differentiates the product in the market.
Go-to-Market Strategy: Define and execute product launch strategies, collaborating with cross-functional teams to ensure seamless rollouts.
Market Research: Conduct market analysis to understand target demographics, competitor activities, and emerging trends to inform marketing strategies
Cross-Functional Collaboration: Partner with product development, sales, e-commerce teams to support product lifecycle management and gather insights into continuous improvement
Qualifications:
+1 years of experience in product marketing preferred
Previous experience in a product marketing role in consumer goods or home appliances industry preferred
Excellent analytical skills with close attention to detail and accuracy
Savvy communicator who can distill complex concepts into clear and compelling messages
High effectiveness in managing cross-functional teams
Strong communication and collaboration skills
Salary range: DOE