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Program Coordinator I (Assistant Director) - Marketing

Company:
National Collegiate Athletic Association
Location:
Ewing, NJ, 08628
Posted:
June 19, 2025
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Description:

Rutgers, The State University of New Jersey is seeking a Program Coordinator I for Athletics Marketing & Communication.

This position works under the supervision of the Associate Athletic Director of Marketing.

Among the key duties of the position are the following: Handles administration of database marketing campaigns through the use of AdobeCampaign, Salesforce CRM (Customer Relationship Management system) and other systems in the ticket marketing, sales and service ecosystem.

Serves as marketing contact for assigned sports with oversight of planning and promotional efforts, fan experience and game day.

Manages all email/text communication to the Rutgers fanbase including content creation, segmentation, scheduling, engagement and tracking return on investment while working with additional external units (R Fund, SAMCO, Scarlet Knights for Life, Communications, etc.). Serves as the primary contact between Athletic Ticket Office and our ticket vendor's marketing automation team.

Rutgers offers a comprehensive benefits package to eligible employees, based on position, which includes: Medical, prescription drug, and dental coverage Paid vacation, holidays, and various leave programs Competitive retirement benefits, including defined contribution plans and voluntary tax-deferred savings options Employee and dependent educational benefits Life insurance coverage Employee discounts programs For detailed information on benefits and eligibility, please visit: . The final salary offer may be determined by several factors, including, but not limited to, the candidate's qualifications, experience, and expertise, and availability of department or grant funds to support the position.

We also take into consideration market benchmarks, if and when appropriate, and internal equity to ensure fair compensation relative to the university's broader compensation structure.

We are committed to offering competitive and flexible compensation packages to attract and retain top talent.

Bachelor's degree and two (2) years of experience in marketing, ticketing or or database management in intercollegiate athletics, or an equivalent combination of education and/or experience.

A valid driver's license would be required for this position; Use of personal vehicle in order to travel for business demands.

High level of communication skills, strong organizational skills and capable of handling multiple tasks at once.

Over the course of a year, this position will successfully deliver 10mil+ emails to Rutgers Athletics constituents.

It is important that this position has experience deploying email campaigns, has a firm understanding of the system utilized and extremely strong communication skills.

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