Marketing Manager, Digital Content

Value Proposition

As a leading partner in healthcare, Medline Canada's sole purpose is Together Improving Care – this means being deeply committed to the health and well-being of our customers, employees, partners and our communities. We employ a diverse group of top talent focused on growing and making a difference in the lives of Canadians, coast-to-coast.

Compensation is only one part of the Employee Value Proposition that Medline Canada offers our employees. As part of our mission, we offer one of the most competitive and engaging employee experience programs in Canada, which includes:

Collaborative work environment with highly engaged employees

Market competitive compensation and benefits plan, including LTD & Insurance

DPSP match program

Annual Employee Appreciation Week

Paid vacation and personal days

Lifeworks® Employee Assistance Program (EAP) Resources supporting mental, physical, family and financial well-being

Career growth and training programs

Open communication with Senior Leaders

Tailored incentives for eligible employee groups, such as home office reimbursement and Sylvan Learning Centre credit

Employee referral program

Education support programs

Fitness subsidy

Recognition programs

Social activities

And much more…

JOB SUMMARY

The Marketing Manager, Digital Content is responsible for developing, executing, and optimizing the content strategy for Medline Canada’s B2B online presence, including the corporate brand site, online catalogues, Ecommerce platforms, and Canada’s intranet site.

The role plays a critical function in creating engaging, informative, and valuable content aimed at enhancing brand visibility, driving customer engagement, driving Medline Brand conversion, upselling and cross selling, growing basket size, and increasing lead generation and sales. The Marketing Manager, Digital Content will collaborate with cross-functional teams, including Sales, Product Management, Marketing, Communications, HR, Finance, Customer Service and Operations, to deliver compelling content aligned with the company’s goals and customer needs.

The position requires a dynamic individual with a deep understanding of Ecommerce trends, content and digital marketing techniques, and a proven record of successfully driving revenue growth through online channels. The Marketing Manager, Digital Content plays an integral role in developing and executing demand generation efforts that lead to Medline Brand growth in Canada.

CORE JOB RESPONSIBILITIES

Content Strategy Development: Create and implement a comprehensive content marketing strategy for the B2B website, online catalogues, and e-commerce channels. Align content goals with business objectives, brand voice, market needs, and target audiences.

SEO and Content Optimization: Optimize content for search engines (SEO), ensuring it is discoverable, relevant, and engaging for the target audience. Regularly update content to improve search rankings and enhance customer experience. Support paid search campaigns (Google Ads, LinkedIn, etc.) to maximize reach and conversion.

Customer – Centric Content Creation and Management: Create and promote content that resonates with different stages of the B2B buyer’s journey, from awareness to purchase, ensuring clear calls to action and value propositions. Work with Marketing, Communications, Sales, Product Marketing, and Sales teams to ensure content aligns with product messaging, customer pain points, and branding guidelines. Manage feedback loops for continuous content improvement. Collaborate closely with the customer service team to address customer feedback and improve the overall online shopping experience. Implement strategies to enhance customer loyalty and retention. Responsible for content site, brand site, catalogue/E-Commerce.

Digital Content Calendar Management: Maintain and oversee the digital content calendar, ensuring timely delivery of all content projects and alignment with product launches, campaigns, and marketing initiatives.

Content Performance Tracking and Analytics: Monitor content performance using analytics tools (e.g., Google Analytics), making data-driven decisions to refine and improve content strategy. Provide regular reports on KPIs such as organic traffic, engagement rates, and conversion metrics.

Digital Analytics and Reporting: Monitor and analyze key performance metrics using analytics tools. Provide regular reports on campaign performance, identifying areas for improvement and optimization. Works closely with the PMO team, IT, engineering, in business needs and functionality future Ecommerce requirements.

Leverage and Integrate AI Tools: Leverage AI-powered tools for SEO optimization, content personalization, and trend analysis to increase content engagement and relevance to drive adoption and business growth. Integrate AI tools for workflow automation, image resizing, and content performance analytics, optimizing productivity and data-driven content strategy to optimize content operations.