Marketing Automation & CRM Specialist

Job Description

Job Title: Marketing Automation & CRM Specialist Location: Draper, UT Job Type: Full-time

Company: Village Capital & Investment LLC

Introduction:

Village Capital is a well-established mortgage company committed to delivering a quick, efficient, and quality mortgage loan process to our customers and business partners. We are a nationwide mortgage lender specializing in FHA, VA, USDA Loans. Our Headquarters are located in Henderson NV. We are a lender/servicer, who works with loan originators, brokers, and correspondents to offer our customers great rates and good terms.

Key Responsibilities:

Develop, test, and maintain automated marketing workflows (email, SMS, retargeting) based on user behavior and funnel stages.

Manage CRM segmentation, scoring models, and lifecycle rules to support marketing campaigns.

Collaborate with sales and compliance teams to ensure workflows are aligned with business goals and regulations.

Build and optimize lead forms, landing page integrations, and data routing processes.

Troubleshoot automation errors and continuously improve workflow performance.

Train internal teams on CRM best practices and new features.

Partner with a Marketing Analyst to measure automation performance and conversion metrics.

Ensure compliance with opt-in/opt-out preferences, contact rules, and privacy laws (CAN-SPAM, TCPA).

Basic Qualifications:

Bachelor's degree in Marketing, Business, or a related field or equivalent experience.

Hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo, ActiveCampaign) and CRM systems (e.g., Salesforce, Zoho, etc.).

Proficiency in campaign building, segmentation logic, lead scoring, and lifecycle workflows.

Strong analytical skills to monitor workflow performance, troubleshoot issues, and optimize conversion.

Knowledge of data privacy regulations (CAN-SPAM, TCPA, GDPR) and compliance best practices.

Prior mortgage experience preferred.

Benefits:

401(k) matching

Dental insurance

Health insurance

Health savings account

Life insurance

Paid time off

Vision insurance

Final Paragraph:

Full-time