SENIOR DIGITAL ANALYTICS ANALYST

Description:

The Senior Digital Analytics Analyst is responsible for analyzing web and mobile app data, contributing to a brand’s strategy involving acquisition and retention, designing, implementing, monitoring, testing, and reporting on analytics. They will be using web tools such as Adobe Analytics, Test & Target, Adobe Mobile Services, and Google Analytics to support all facets of the decision-making platform. They will demonstrate the ability to work independently, drawing conclusions from complex data sets and communicating test results clearly to executives, manager and associates.

Responsibilities:

Deliver insights, manage and support site optimization efforts using CJA, Adobe Analytics, Test & Target, and Adobe Launch? proactively analyze brands for areas of opportunities and actionable recommendations

Mentor or lead other coworkers with topics related to Adobe Analytics

Work with internal stakeholders to establish KPIs and related metrics for new products, site enhancements and site redesigns

Provide strategic recommendations and support to business, marketing, IT, and UX initiatives that involve testing? provide business case support for web/mobile app projects related to digital analytics

Interface and collaborate with business and marketing managers to provide digital analytics support for web strategies and initiatives

Perform quantitative analysis of digital analytics data, acquisition and retention performance, other site metrics, and more.

Design, Implement, and Test analytics via Adobe Analytics on web, mobile app, and “offline” or disjointed analytics data using and following a standardized SDR

Train and consult junior folks and keep up with the latest CJA, Adobe Analytics, Target, and Launch, releases and features

Administer CJA, Adobe Analytics and Test & Target and troubleshoot with internal users and analytics team.

Top Skills:

6+ years of experience in digital analytics

4+ of experience with Adobe Analytics

4+ years of experience in consulting, web/mobile app analytics, metrics, and optimization based on analytics

Experience in developing and maintaining business reports, performing ad hoc analysis, and delivering business recommendations

Bachelor’s degree required – emphasis on business analysis, project management, marketing, communications, or information systems

Proven ability to administer Adobe Analytics, create report suites and design SDR’s, creating adobe based processing rules and classifications

Knowledge of or experience with at least one: CMS, AAM, AES, Google Analytics, or Adobe Test and Target

Expertise in creating complex dashboards with sales funnels, flow paths, fallout charts, cohort tables etc

Required ability to read basic HTML Nice to Have:

Proven ability in understanding key analytics topics related to adobe analytics such as evars

Expertise in product string tracking and in general complex Adobe concepts such as data sources

Master’s Degree heavily preferred in business administration, analytics, or marketing

Experience with Customer Journey Analytics and/or Google Analytics is a huge plus but not a substitute for the required Adobe Analytics experience.

Ability to code and implement in Adobe Launch (ability to write Javascript and basic HTML) What’s in it for you?

Competitive compensation package

Full Benefits; Medical, Vision, Dental, and more!

Opportunity to get in with an industry leading organization

Close-knit and team-oriented culture Why IDR?

27+ Years of Proven Industry Experience in 4 major markets

Medical, Dental, Vision, and Life Insurance

ClearlyRated’s Best of Staffing® Client and Talent Award winner 10 years in a row PandoLogic. Keywords: Web Analytics Specialist, Location: Sugar Land, TX - 77487