Associate Director eCampus Creative Design

About Us

USG eCampus is a service unit of the University System of Georgia. We facilitate the development and delivery of high-quality, affordable, and accessible online learning experiences while supporting strategic system-level initiatives to enrich students lives and enhance the economic, cultural, and social interests of Georgians. Our vision is for Georgia to be the most highly-educated state in America, with graduates who utilize their knowledge and skills to make Georgia the most desirable place to live.

Job Summary

The Associate Director of Creative Design plays a crucial role in eCampus's marketing, creative design, and communications. They develop creative guidelines and direct creative work, including print collateral, email campaigns, television and radio advertising, and related tasks from idea generation to project completion. This position requires knowledge and experience with emerging technologies, digital media platforms, and new content creation methods, ensuring innovative and relevant creative strategies, leveraging the latest tools to engage audiences and enhance creative impact. They craft compelling visual narratives through expert design, multimedia proficiency, and strategic branding to elevate a cohesive creative vision aligned with eCampus and the USG. This role fosters innovation and team synergy through visionary leadership, empathetic communication, and strategic problem-solving.

Responsibilities

1 -

Design Management -

Manage creative output, creation of collateral, and cross-team integration, assisting in crafting and coordinating effective branding and media.

2 -

Data Analysis -

Analyze data, client, and business requirements and collaborate with stakeholders to

develop strategic plans in the form of user stories to ensure maximum business value. Prepare data and present data reports to administrative leadership, internal colleagues, and external clients.

3 -

Project Leadership -

Assess marketing needs of USG eCampus programs, through research, observation, and close communication with stakeholders in order to help formulate marketing plans to meet enrollment goals. Meet with external and internal constituents to determine collateral needs and solicit feedback.

4 -

Other -

Engage with enrolled students as a member of the Student Success Team. Other duties as assigned

Required Qualifications

Educational Requirements

Bachelor's Degree

Required Experience

Required/Minimum Education Requirements

Bachelor s Degree in the following or related fields: Marketing, Art, Fine Arts, Communications, Journalism, Graphic Design.

Required/Minimum Work Experience

Two (2) years of hands-on, applicable experience.

Preferred Qualifications

Preferred Educational Qualifications

Master's Degree

Preferred Experience

Preferred Work Experience: Supervisory experience of full-time, professional staff; Knowledge of recruitment and enrollment practices in higher education; Extensive use of Photoshop, InDesign, Animate, Adobe, and similar software;

Experience in photography and video editing

Proposed Salary

Salary is commensurate with experience.

Knowledge, Skills, & Abilities

ABILITIES

Creative and conceptual thinking

Big-picture vision for aligning creative projects with an organization's brand and mission

Comfort interacting with institutional leadership, as well as internal and external faculty and staff

KNOWLEDGE

Comprehensive understanding of design, copy, and web best practices

A strong understanding of brand development and multichannel marketing concepts

Consequences of Error: Marketing is a key focus of the USG Strategic Plan, and errors from this position could threaten USG credibility, as well as put enrollment goals at risk. This position provides service to all USG institutions partnering with eCampus.

SKILLS

Exemplary communication skills

Expertise in artistic and visual design

USG Core Values

The University System of Georgia is comprised of our 26 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found on-line at .

Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found on-line at .

Conditions of Employment

Offers of employment are contingent upon completion of a background investigation including a criminal background check demonstrating your eligibility for employment with the University of West Georgia as determined by the University of West Georgia in its sole discretion; confirmation of the credentials and employment history reflected in your application materials, reference checks; and, if applicable, a satisfactory credit check. Applicants may be subject to a pre-employment drug test. Offers are made expressly subject to the applicable federal and state laws, to the statutes, rules and regulations of this institution and to the Bylaws and Policies of the Board of Regents (BOR) of the University System of Georgia (USG), which are available for your inspection upon request.

Equal Employment Opportunity

The University of West Georgia is an equal employment, equal access, and equal educational opportunity, and affirmative action institution. It is the policy of the University of West Georgia to recruit, hire, train, promote, and educate persons without regard to race, color, national or ethnic origin, age, disability, gender, religion, sexual orientation, gender identity, or veteran status as required by applicable state and federal laws (including Title VI, Title VII, Title IX, Sections 503, and 504, ADEA, ADA, E.O. 11246, and Rev. Proc. 75-50)

Other Information

The mission of the University of West Georgia is to enable students, faculty, and staff to realize their full potential through academic engagement, supportive services, professional development, and a caring, student-centered community. The institutional mission and daily operation of the University of West Georgia are guided by our values that support our vision to be the best place to work, learn, and succeed: ACHIEVEMENT, CARING, COLLABORATION, INCLUSIVENESS, INNOVATION, INTEGRITY, SUSTAINABILITY, and WISDOM.